Last week in local 8/8/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending August 8th, 2017. This week featuring Ed Reese, Mary Bowling and Mike Blumenthal.
We missed Monday publication this week due to travel. Sorry for the inconvenience.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach outand send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
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Walmart fends off invasion of German grocers
Lidl entered the market aggressively, with prices in its Winston Salem, NC, store that were 9.1% lower than the local Walmart,
“We’re seeing people initially go to Amazon to find out information about a product before then jumping outside of that to YouTube, where they can see how to apply those products,” Buckley said. “Then, they’re moving on to Google to compare that same product with others. [Amazon is] an e-commerce platform, but we believe it’s more than that.”
“Drivers have developed practices to regain control, even gaming the system,” said Dr Mareike Möhlmann, from the University of Warwick Business School. “It shows that the algorithmic management that Uber uses may not only be ethically questionable, but may also hurt the company itself.”
Twitter comment: Uber Optimization? lol
Yelp is getting out of food ordering… They bought East24 for $134 mil in feb 2015, now selling for $287.5 million all-cash deal will unite Yelp and GrubHub in a partnership that allows Yelp users to order online directly from GrubHub. Yelp missed out on reservations to OpenTable and seems to have ceded delivery to GrubHub. I would love to know how much they will make from GrubHub on an on-going basis. They did however surprise analysts with a profit for the quarter and rosy projections for next quarter.
Google is developing technology to let publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” according to people familiar with the situation, upping the ante in a race among tech giants to dominate news dissemination on smartphones
Facebook releases Marketplace on desktop (after just being available on mobile since launch)- a Craig’slist clone.
Both Facebook and Google seem intent on extending the walls of their respective gardens and not innovating.
A great summary of the many things from branding to websites, that a business needs to be aware of to succeed in local.[Local Search] Healthcare Marketing: Categories & Keywords | The Healthy Practice
Joel Headley, formerly of Google, breaks down how Google things about categories & attributes for a local business and how these impact search performance.
Just because you can, doesn’t mean you should. A blogger, who failed to read her wedding photography contract, raised the ire of her social media followers and put the photographer out of business. Now instead of the album fee, she is faced with a huge settlement cost.
Frustrated by Google always changing your data in GMB dashboard? At least now you can be proactively notified.
$82,000,000 Fine for a Spoofing Robocaller
Also, a New Mexico company was fined “$2.8 million for providing a robocalling platform that empowered users with easy caller ID manipulation.”
David Mihm is Blogging at Yoast.com with an 8 part series on how to rank in Local Search
New ADA Lawsuits Target Businesses
Discussion on Google+ and an article re: WCAG 2.0 compliant website lawsuits. Every new website you build should meet ADA standards. Its good for the disabled, its good for the search engines and its good for your business.
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