Last week in local 8/14/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending August 14th, 2017. This week featuring Mary Bowling and Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach outand send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
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Are Local Guides complicit? (answer: yes)
Note Joy’s creative use of her customers as “experts” in the article as a “brand” building tactic.
Mike is on a crusade to get Google to fix fake reviews. He was asked to be on the news report about fake reviews and their impact on businesses and consumers
How to Use Organic SEO to Rank in Google’s “Local 3-Pack” (Rio SEO Webinar)
Links clearly have a role to play. but that doesn’t change the fact that entity ranking is different than traditional seo.
You need to be sure to choose the right agency. The wrong marketing team could actually tank your business in a number of ways. Here are the telltale signs of a bad digital marketing agency, and how each type affects your business.
Delivery, organic food? Is Aldi gearing up for a Whole Foods battle?
Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?
Last week in Local 8/14
Car dealers are in for a lot of pain. A crisis is brewing. Global automotive aftermarket should shrink by 60% but because of install base only 10% by 2030 due to electric cars needing many fewer parts and repairs. After that it gets catastrophic.
Yelp is caught between a rock and hard place and has done nothing to improve its relationships with their primary customer. They have been slow to innovate and seem to be caught in an untenable position.
New York Today: A Dial-a-Rep Phone Booth – The New York Times
Employees at the Standard Hotel wanted to “do something” to encourage political engagement. Installed a phone booth that allows you to call the representative of choice and voice your opinion. A well done example of a local marketing idea
Useful shortcut to explore map addresses quickly straight from the URL bar.