Last Updated on April 11, 2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending April 3rd, 2017.
This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
Our weekly discussions are also now available as a podcast as well.
The Federal Trade Commission (“FTC”) has once again vowed to crack down on undisclosed sponsored posts following widespread inaction in the past. According to WWD, “The FTC will soon begin holding media companies accountable for deceptive practices.”
Amazon.com Inc. has invited some of the world’s biggest brands to its Seattle headquarters in an audacious bid to persuade them that it’s time to start shipping products directly to online shoppers and bypass chains like Wal-Mart, Target and Costco.
As Walmart & Amazon extract deals its not only the brands that are afraid, so is every other retail outlet or they should be.
Richer store visits data at the same high level of accuracy. Store visits are calculated based on aggregated and anonymized data from users who opt in to activate Location History. Deep learning helps us better predict store visits in challenging scenarios.
Between FB Boost and the newly upgraded Adwords Express, DIY has gotten both very good and very cheap….
At 19:00 in the video: Google as the New Home Page. A look at what a business can do to influence their conversions on what has become their most important presale asset.
This exchange that I had on the Google My Business forum epitomizes the chasm that exists between what a business thinks should happen at Google, what does happen and even more importantly what has to happen for the business to achieve viability.
Google has two sets of review schema guidelines and its easy to confuse them. Be sure you are reading the correct when assessing your compliance.
Casey Meraz gives us some tips on how to fight back against different types of local spam.
Both Last Week in Local and the Deep Dive will now be available via podcast at the iTunes & Google Play stores. The Deep Dive already has a back library of 10 or so episodes. Last Week in local, given its shelf life, will mostly be new episodes going forward.
Distilled gives advice on marketing non-profits.
David Deering talks about the new menu schema.
Andrew Shotland tells us how to move a business location.
Joy Hawkins has gone out on her own with a new agency, Sterling Sky.
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