Video: Last Week in Local April 3rd, 2017
Mike Blumenthal

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending April 3rd, 2017.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!

Our weekly discussions are also now available as a podcast as well.


Mike’s Links:

Car Dealers Fined $3.6 Million For Fake Reviews & Deceptive Practices – GetFiveStars

FTC to Begin Holding Media Companies Accountable for Undisclosed Ads — The Fashion Law

The Federal Trade Commission (“FTC”) has once again vowed to crack down on undisclosed sponsored posts following widespread inaction in the past. According to WWD, “The FTC will soon begin holding media companies accountable for deceptive practices.”

Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart Inc. has invited some of the world’s biggest brands to its Seattle headquarters in an audacious bid to persuade them that it’s time to start shipping products directly to online shoppers and bypass chains like Wal-Mart, Target and Costco.

Amazon and Walmart are in an all-out price war that is terrifying America’s biggest brands

As Walmart & Amazon extract deals its not only the brands that are afraid, so is every other retail outlet or they should be.

Inside AdWords: New measurement innovations unlock more store visits data

Richer store visits data at the same high level of accuracy. Store visits are calculated based on aggregated and anonymized data from users who opt in to activate Location History. Deep learning helps us better predict store visits in challenging scenarios.

A/B testing solution Google Optimize is out of beta and free for everyone

The Coming DIY Cataclysm

Between FB Boost and the newly upgraded Adwords Express, DIY has gotten both very good and very cheap….

GetFiveStars Customer Webinar: March 2017 – GetFiveStars

At 19:00 in the video: Google as the New Home Page. A look at what a business can do to influence their conversions on what has become their most important presale asset.

Google Continues Testing of ‘Posts’ As Worldwide Use Expands

Why Is My Verified Business Not Showing on a Keyword Search? – Local University

This exchange that I had on the Google My Business forum epitomizes the chasm that exists between what a business thinks should happen at Google, what does happen and even more importantly what has to happen for the business to achieve viability.

Understanding Google Schema Guidelines:  Review Snippets vs. Critic Reviews

Google has two sets of review schema guidelines and its easy to confuse them. Be sure you are reading the correct when assessing your compliance.

Mary’s Links:

Local SEO Spam Tactics Are Working: How You Can Fight Back

Casey Meraz gives us some tips on how to fight back against different types of local spam.

New LocalU Podcasts Now Available – Listen Online or Subscribe Today

Both Last Week in Local and the Deep Dive will now be available via podcast at the iTunes & Google Play stores. The Deep Dive already has a back library of 10 or so episodes. Last Week in local, given its shelf life, will mostly be new episodes going forward.

Digital Marketing for Charities in 2017 | Distilled

Distilled gives advice on marketing non-profits. Just Released New Restaurant Menu Markup — Here’s How to Get Started

David Deering talks about the new menu schema.

Moving Your Business Location For Dummies – Local SEO Guide

Andrew Shotland tells us how to move a business location.

Local SEO Help | Google My Business Expert Joy Hawkins

Joy Hawkins has gone out on her own with a new agency, Sterling Sky.

Coming Soon – The Expert’s Guide to Local SEO – Local University

Subscribe to keep up to date on The Expert’s Guide to Local SEO.

Posted in ,