Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
How Did the GMB Search Insights Update Impact My Business? – Rio SEO
Source: www.rioseo.com
Google has unlocked this data to give you a more accurate picture of the total impressions for your locations for non-branded terms.
How Negative Reviews Impact SEO
Source: www.searchenginejournal.com
While we all want positive reviews, the bad ones aren’t as bad as you think. Negative reviews can actually help you. Here’s why.
Verify Your Locations with Google’s Latest Update – Yext
Source: www.yext.com
Today, Google launched version 4.2 of its Google My Business (GMB) API. Mary asks, “What about agencies/platforms using the API to spam GMB?”
Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads | LSA Insider
Source: www.lsainsider.com
It can be difficult to determine how much information to include within an ad, as well as what information will generate the most engagement. As consumers continue to expect more personalized forms of advertising, marketers must create a greater mixture of relevant ads.
SEO Resources to Learn More
Source: www.seobythesea.com
SEO Resources, including articles, papers, online books, and other information related to SEO, marketing, and design.
Local SEO: 10 SERP Features SMBs can Influence
Source: www.semrush.com
This webinar will show several search results features that SMBs have the ability to influence and change. See how to add features to your Knowledge Panel and the organic results on Google that will help boost your reputation and increase your click-through-ratio.
Hard Lessons (Thanks, Amazon) Breathe New Life Into Retail Stores – The New York Times
Source: www.nytimes.com
Sales are booming at major chains that have taken cues from their giant online rival — signs of a revival in a $3.5 trillion industry.
Structured Data Can = MehSEO – Local SEO Guide
Source: www.localseoguide.com
“But structured data is not a killer SEO strategy for all situations, and it’s important that SEOs and clients understand that often it’s more of a future-proofing game than an actual near-term traffic or money-generator.”
Google Correlate: The Best SEO Research Tool You Aren’t Using
Source: www.searchenginejournal.com
Google Correlate has been around since 2011, yet is still an overlooked keyword research tool. Here’s a comprehensive guide to Google Correlate.
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study] – Sterling Sky Inc
Source: www.sterlingsky.ca
Google has let a business add keywords back to its name on GMB as many as 8 times after being removed, without taking any kind of action such as a warning or soft suspension.
Google sent a warning (no punishment) to GMB page owners letting them know that they need to stop keyword stuffing 60% of the time.
Google applied a soft suspension to GMB listings that repeatedly add keywords to their name 20% of the time and applied a hard suspension to GMB listings that repeatedly add keywords to their name 20% of the time.
Negative restaurant review led to drive-by shooting in Orange County, deputies say – Orlando Sentinel
Source: www.orlandosentinel.com
News of the Weird: Employees upset about a negative restaurant review committed a drive-by shooting at the home of the person who wrote the review, according to an arrest affidavit.
Only in America.
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- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020