Video: Last Week in Local September 25th, 2018
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

‘One in three TripAdvisor reviews are fake,’ with venues buying glowing reviews, investigation finds | Fox News


Up to a third of reviews on TripAdvisor are fake with hotels and restaurants buying positive reviews, it has been claimed.

Research Reveals The Sad State of Google My Business Listings


Interesting that as many at 68% have claimed their listing. While Bill thinks that it is sad that the number is low, by historical standards it is quite hight.

A disturbing fact that surface though was that almost 70% of the Knowledge Panels were not using HTPPS.

Google Local Maps Showing Future Open Dates For Businesses


Google is now able to show the date a business will open in the future, if the business owners enters such information into Google My Business. It can show the exact date or the month and year directly in the local panel on web search or Google Maps.

Ben Fisher on Twitter: “New: GMB Review Replies Editable from the KP – No more need to visit the Google My Business dashboard to edit your responses.”


P.E.I.-based Dave’s Lobster seen as shining example in new Canadian Economic Impact Report | Business | The Guardian


A P.E.I. entrepreneur is being highlighted by a new economic impact report released by Google.

Dave’s Lobster, which was opened by Dave Hyndman in Charlottetown in 2014, has been pointed to in Google’s first Canadian Economic Report

Helping you along your Search journeys


For all of your search journeys, we’re introducing new features that help you resume tasks where you left off, keep track of ideas and content that you found useful, and get relevant suggestions of things to explore next.

The announcement includes the announcment of a new layer in the Knowledge Graph – Topic Layer.

White House distances itself from reports that Trump could target Facebook, Google and Twitter with a new executive order


Luther Lowe, senior vice president for policy at Yelp, contacted multiple White House aides in September with the draft executive order, according to two White House aides and a copy of an email shared with The Post.


Analyst: Amazon could spend $3 billion on ‘go’ stores | Business |


If proceeds with a plan to open 3,000 cashierless stores by 2021, it could cost as much as $3 billion, according to analysts at Morgan Stanley, but also signal

Upcoming Webinar – Google Algo Update Postmortem: How Did It Affect Local Businesses? – BrightLocal


Find out how the latest Google algorithm update impacted local business websites, with examples and analysis from professionals in the field.

Join Joy Hawkins, Andrew Shotland & Marie Haynes on Octobre 3rd

Google My Business Websites Zoom Past 10 Million as Asian Adoption Accelerates


In June of this past year, as Google My Business Website reached the age of one, I noted that businesses had created 2 million of these single page mobile ready

What Percentage of Verified Businesses Use Google Posts?


TLDR: ~7% of businesses world wide that have verified their business listing are using Google Posts and roughly 26% of verified business in the US were doing so

Is Google Playing the Long Game with SMB Websites? | Street Fight


“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.



Even if searchers drop the “near me,” does Google still know what they’re after? We transformed into SERP sleuths to see how Google interprets different levels of intent.

Some great research showing how results in the Local Packs differ between Geo modified searches, non-geo modified local searches and near-by searches.

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