Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Amazon shoppers can now search specifically for goods from American small and medium sized businesses.
Amazon is positioning itself as the small business marketplace for the world.
A couple weeks ago, Scott Huffman the VP of Engineering at Google shared some interesting data on the Google Assistant. Here is one slide that shows how people throughout the day use the Google Assistant on their Android device compared to their Google Home device.
The most common use cases for Android vs Home are quite different.
An SEO test was conducted on three sets of mobile-first websites with similar authority. The results show that content hidden behind tabs and accordions remains devalued by Google.
If the content is important, DON”T hide it.
A test case where Homeadvisor is competing in LSA Ads for a HVAC query in Las Vegas. Tom Waddington says it’s a test but it could creep into quite a few trade verticals and geos. They are Homeadvisor screened and approved, according to Tom.
Miriam Ellis released this checklist for local businesses (and local biz marketers) to get ready for the busy holiday season. Honestly it’s bordering on too late so NOW is the time to get going!
Congrats to Joy on acquiring the Local Search Forums – huge resource and she has some great ideas for growing the reach.
Charity sponsored links sometimes lead to penalties. But some sponsored charity links are fine. What’s the difference? Google’s John Mueller explains.
Miriam Ellis rounded up the best resources in Local search, from blogs and newsletters, to SAAS and Twitter handles of thought leaders.
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- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020