Video: Last Week in Local September 17th, 2018
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Missing wages, grueling shifts, and bottles of urine: The disturbing accounts of Amazon delivery drivers may reveal the true human cost of ‘free’ shipping



Amazon Storefronts launches in push of small and medium US businesses


Amazon shoppers can now search specifically for goods from American small and medium sized businesses.

Amazon is positioning itself as the small business marketplace for the world.

Data: Google Assistant Searcher Behavior On Android vs Google Home


A couple weeks ago, Scott Huffman the VP of Engineering at Google shared some interesting data on the Google Assistant. Here is one slide that shows how people throughout the day use the Google Assistant on their Android device compared to their Google Home device.

The most common use cases for Android vs Home are quite different.

Tabs and Accordions not OK in Mobile-First – DEJAN


An SEO test was conducted on three sets of mobile-first websites with similar authority. The results show that content hidden behind tabs and accordions remains devalued by Google.

If the content is important, DON”T hide it.

HomeAdvisor in LSA ads? What the heck? (see screenshot) Anyone seen this befo…


A test case where Homeadvisor is competing in LSA Ads for a HVAC query in Las Vegas. Tom Waddington says it’s a test but it could creep into quite a few trade verticals and geos. They are Homeadvisor screened and approved, according to Tom.

GetFiveStars Is Now GatherUp – Gather Up


GetFiveStars rebrands to GatherUp. Congrats to Mike, Aaron and the team on a new brand with a focus on improving business, not just getting reviews.

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist – Moz


Miriam Ellis released this checklist for local businesses (and local biz marketers) to get ready for the busy holiday season. Honestly it’s bordering on too late so NOW is the time to get going!

Thread: New Ownership: Joy Hawkins’ Company Sterling Sky, Inc. Has Acquired the Forum


Congrats to Joy on acquiring the Local Search Forums – huge resource and she has some great ideas for growing the reach.

Google Explains Why Charity Sponsor Links are Sometimes Spam – Search Engine Journal


Charity sponsored links sometimes lead to penalties. But some sponsored charity links are fine. What’s the difference? Google’s John Mueller explains.

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications – Moz


Miriam Ellis rounded up the best resources in Local search, from blogs and newsletters, to SAAS and Twitter handles of thought leaders.

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