Video: Last Week in Local October 22nd, 2018
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

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Map Rank Tracking For Local SEO – Local Falcon Upgrade


Local Falcon has an upgrade, but you must sign up and try it as a free member first, before you get the option to upgrade.

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More | SparkToro


For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US, we’ve got some high quality answers.

Craig Harkins on Twitter: “Yahoo search – Local pack are paid ads (website link is through DoubleClick) but not called out as paid. 


Take a look at this local pack on Yahoo:

Home Care Websites and Website Accessibility Standards – A Servant’s Heart Web Design and Marketing


This has become a hot button issue due to the impending threat of lawsuit under the Americans with Disabilities Act (ADA) for any website. Bottom line: you could put yourself in a vulnerable position for litigation if you do not comply.

Uber hopes to apply its model and large database of contractors – Financial Times


Uber hopes to apply its model and large database of contractors to provide a temporary workforce for events and corporate functions, such as waiters or security guards.

Uber Works is pitched as a business-to-business service, like Uber Freight. The effort could also help to retain Uber’s drivers  which the company calls “partners”” by offering alternative sources of income.

Translated: You just need to redefine your definition of “partner” to buy this line of thinking. With “Partners” like this who needs enemies?

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday – Moz


Do your local clients understand exactly whether and how you’re making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

Great summary from Dana DiTomasio.

Local Services Ads Click Study: Where Do People Click on Local SERPs?


Do people click on Google’s Local Services ads?

Yes and they increase overall paid CTR as well.

Is Google Updating the Mobile Local Finder to the “Slider Style”


It appears so.

Preparing Images for the (Coming?) Google Mobile Local Carousel


Google makes image management darn near impossible and  this new carousel style Local Finder give you one more aspect ratio to worry about.

Learn what you need to do to look good in this new mobile search result.

Reserve with Google Makes its Way into the 3- Pack SERP on Google | Understanding Google My Business & Local Search


Transactional opportunities in Local will increase with both the increase exposure of the Book with Google calls to action and the many new partners for this program.

Google My Business Insights adds branded search reporting – Search Engine Land


An updated Insights report is now providing data on Branded searches:

Google My Business New Features: ‘Add Product Collection’ & ‘Branded Search Insights’ – The Bigger Picture


Google Local is going deep in trying to provide much, much more granular data AND to understand which brands are being carried AND searched for.

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