Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Local Falcon has an upgrade, but you must sign up and try it as a free member first, before you get the option to upgrade.
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More | SparkToro
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US, we’ve got some high quality answers.
Craig Harkins on Twitter: “Yahoo search – Local pack are paid ads (website link is through DoubleClick) but not called out as paid.
Take a look at this local pack on Yahoo: https://twitter.com/i/web/status/1050423586413051904
This has become a hot button issue due to the impending threat of lawsuit under the Americans with Disabilities Act (ADA) for any website. Bottom line: you could put yourself in a vulnerable position for litigation if you do not comply.
Uber hopes to apply its model and large database of contractors to provide a temporary workforce for events and corporate functions, such as waiters or security guards.
Uber Works is pitched as a business-to-business service, like Uber Freight. The effort could also help to retain Uber’s drivers which the company calls “partners”” by offering alternative sources of income.
Translated: You just need to redefine your definition of “partner” to buy this line of thinking. With “Partners” like this who needs enemies?
Do your local clients understand exactly whether and how you’re making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Great summary from Dana DiTomasio.
Do people click on Google’s Local Services ads?
Yes and they increase overall paid CTR as well.
It appears so.
Google makes image management darn near impossible and this new carousel style Local Finder give you one more aspect ratio to worry about.
Learn what you need to do to look good in this new mobile search result.
Reserve with Google Makes its Way into the 3- Pack SERP on Google | Understanding Google My Business & Local Search
Transactional opportunities in Local will increase with both the increase exposure of the Book with Google calls to action and the many new partners for this program.
An updated Insights report is now providing data on Branded searches:
Google My Business New Features: ‘Add Product Collection’ & ‘Branded Search Insights’ – The Bigger Picture
Google Local is going deep in trying to provide much, much more granular data AND to understand which brands are being carried AND searched for.
Want to subscribe to our podcast? Now you can: Subscribe here.