Last week in local 10/9/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 2nd, 2017. This week features Mary Bowling & Joel Headley.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Links:
HSAs seem to be killing SABs that are home-based.
Are Home Service Ads the death of home-based businesses on Google?
SABs: in depth look at some of the issues they experience and also how to leverage Moz Local.
https://moz.com/blog/sabs-decreased-local-search-visibility
GMB community Go-to guides: great resource for newbies, but also to understand how Google sees the mostly commonly faced problems by agencies too.
https://www.en.advertisercommunity.com/t5/Go-To-Guides/bd-p/gmb-go-to-guides
Facebook, if so desired, could become a major player, knocking off review sites like Yelp and TripAdvisor first.
Mary Bowling <bowling736@gmail.com> wrote:
We got a peak at it at LocalU Advanced in Seattle last Feb and now Whitespark and Tidings have released the latest Local Search Ecosystem graphic.
Nyagosalv’s commentary on it: https://whitespark.ca/blog/understanding-2017-u-s-local-search-ecosystem/
No More First Click Free – reasoning on Google Webmasters blog
https://webmasters.googleblog.com/2017/10/enabling-more-high-quality-content.html
Another take on it: https://www.nytimes.com/2017/10/02/business/media/google-subscriptions-publishers.html?_r=0
Free 2 day shipping at Walmart for the Holidays
Walmart Takes a Swing at Amazon, Says a $99 Membership Shouldn’t be Required to Get Free Shipping
Part 2 of the GMB Top Contributors webinar at Bright Local: Strategies and Ranking Factors
Webinar Recap: Google My Business Strategies and Ranking Factors Q&A
