Last week in local 10/9/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 2nd, 2017. This week features Mary Bowling & Joel Headley.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Links:
HSAs seem to be killing SABs that are home-based.
https://searchengineland.com/home-service-ads-death-home-based-businesses-google-282910
SABs: in depth look at some of the issues they experience and also how to leverage Moz Local.
https://moz.com/blog/sabs-decreased-local-search-visibility
GMB community Go-to guides: great resource for newbies, but also to understand how Google sees the mostly commonly faced problems by agencies too.
https://www.en.advertisercommunity.com/t5/Go-To-Guides/bd-p/gmb-go-to-guides
Facebook, if so desired, could become a major player, knocking off review sites like Yelp and TripAdvisor first.
Mary Bowling <bowling736@gmail.com> wrote:
We got a peak at it at LocalU Advanced in Seattle last Feb and now Whitespark and Tidings have released the latest Local Search Ecosystem graphic.
Nyagosalv’s commentary on it: https://whitespark.ca/blog/understanding-2017-u-s-local-search-ecosystem/
No More First Click Free – reasoning on Google Webmasters blog
https://webmasters.googleblog.com/2017/10/enabling-more-high-quality-content.html
Another take on it: https://www.nytimes.com/2017/10/02/business/media/google-subscriptions-publishers.html?_r=0
Free 2 day shipping at Walmart for the Holidays
http://www.adweek.com/brand-marketing/walmart-takes-a-swing-at-amazon-says-a-99-membership-shouldnt-be-required-to-get-free-shipping/
Part 2 of the GMB Top Contributors webinar at Bright Local: Strategies and Ranking Factors
- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020