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Video: Last Week in Local from LocalU May 21

By May 21, 2018 No Comments

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?


What Kinds of “Contacts at Google” Can Local SEO Companies Have? | LocalVisibilitySystem.com

Source: www.localvisibilitysystem.com
An honest look at what “I have contacts at Google” really means when agencies are trying to sell you their services.

What Are Google Local Services Ads and Why Should You Care? – BrightLocal

Source: www.brightlocal.com

If you’re working with Service Area Businesses (SABs), you’ve no doubt been asked about Google’s Local Services Ads (LSAs). In this ultimate guide to LSAs, contributor Tom Waddington breaks down where these new ads came from, where they’re headed next, and how to get the most from them.

How did Google get so big?—60 Minutes – CBS News

Source: www.cbsnews.com

60 Minutes reports on the power of Google, a company whose critics say has stifled competition

7 Tactics That Help SMBs Succeed in Facebook Groups – Local University

Source: localu.org

Learn tactics designed to help small to medium local businesses succeed in finding work in Facebook Groups. Tips and ideas that businesses and agencies can utilize to make it simple and lucrative.

Google’s Selfish Ledger is an unsettling vision of Silicon Valley social engineering – The Verge

Source: www.theverge.com

An internal video made in late 2016 by Nick Foster, the head of design at Google X, was obtained by The Verge. It offers a stunningly ambitious and unsettling look at how some at the company envision using user data in the future.

Google’s New Algorithm Creates Original Articles From Your Content – Search Engine Journal

Source: www.searchenginejournal.com

Google has published a new algorithm. It paraphrases your content to create brand new content.

Uh, Did Google Fake Its Big A.I. Demo? | Vanity Fair

Source: www.vanityfair.com

The tech press has questions, and Google isn’t providing any answers.

Time to Act: Review Responses Just Evolved from “Extra” to “Expected” – Moz

Source: moz.com

Google is now sending reviewers notifications when a business owner responds to their review. With reviewers now expecting a response, how will this affect your review strategy and how can you keep track?

Is “Near Me” SEO Moving Farther Away? – Local SEO Guide

Source: www.localseoguide.com

John Mueller set the twitterverse aflutter when he said that if you want to rank for “near me” searches, you should not put “near me” on your pages.  Andrew Shotland says it still works, has a use case outside of ranking, but he’s seeing ranking benefit diminish in effectiveness.

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