Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
If you’re working with Service Area Businesses (SABs), you’ve no doubt been asked about Google’s Local Services Ads (LSAs). In this ultimate guide to LSAs, contributor Tom Waddington breaks down where these new ads came from, where they’re headed next, and how to get the most from them.
Learn tactics designed to help small to medium local businesses succeed in finding work in Facebook Groups. Tips and ideas that businesses and agencies can utilize to make it simple and lucrative.
An internal video made in late 2016 by Nick Foster, the head of design at Google X, was obtained by The Verge. It offers a stunningly ambitious and unsettling look at how some at the company envision using user data in the future.
Google has published a new algorithm. It paraphrases your content to create brand new content.
The tech press has questions, and Google isn’t providing any answers.
Google is now sending reviewers notifications when a business owner responds to their review. With reviewers now expecting a response, how will this affect your review strategy and how can you keep track?
John Mueller set the twitterverse aflutter when he said that if you want to rank for “near me” searches, you should not put “near me” on your pages. Andrew Shotland says it still works, has a use case outside of ranking, but he’s seeing ranking benefit diminish in effectiveness.
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- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020