
Carrie and Mike discuss notable news from the last week in local SEO, including what’s new with Google Business Profiles, maps, reviews, rumblings of a Vicinity algorithm correction, and so much more!
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Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- How we kept information on Maps reliable in 2021
- Details from the FTC’s ‘HomeAdvisor Cheated SMBs’ Complaint
- Google Review Growth in Decline
- GBP Help Center making Chat & Get a Call Support options available again
- h/t Allie Margeson
- Google Testing Metadesc Links based on H2 headings
- Adding geoMidpoint &geoRadius Schema to limit out of market inquiries
- Google Increasingly Showing Product Images in Local Packs
- Create externally friendly booking pages with appointment scheduling in Google Calendar
Carrie’s Links:
- Google Search will soon let you book checkups and other medical appointments – CNBC
- Google’s Web Stories Now Prominently Featured on Mobile in the US – Brodie Clark Consulting
- Google Search Console structured data error reporting gains more contextual information – Barry Schwartz
- Vicinity Update Correction – March 2022 | Local Search Forum Joy Hawkins via LSF
- Video: Last Week in Local for Week Ending May 16, 2022 - May 16, 2022
- Video: Last Week in Local for Week Ending May 9, 2022 - May 9, 2022
- Video: Last Week in Local for Week Ending May 2, 2022 - May 2, 2022