Video: Last Week in Local for Week Ending March 28, 2022

Carrie and Mike discuss notable news from the last week in local SEO, including what’s new with Google Business Profiles, maps, reviews, rumblings of a Vicinity algorithm correction, and so much more!

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Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

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Mike’s Links:

• How we kept information on Maps reliable in 2021
• Details from the FTC’s ‘HomeAdvisor Cheated SMBs’ Complaint
• Google Review Growth in Decline
• GBP Help Center making Chat & Get a Call Support options available again 
• h/t Allie Margeson 
• Google Testing Metadesc Links based on H2 headings
• Adding geoMidpoint &geoRadius Schema to limit out of market inquiries 
• Google Increasingly Showing Product Images in Local Packs
• Create externally friendly booking pages with appointment scheduling in Google Calendar

Carrie’s Links:

• Google Search will soon let you book checkups and other medical appointments – CNBC 
• Google’s Web Stories Now Prominently Featured on Mobile in the US – Brodie Clark Consulting  
• Google Search Console structured data error reporting gains more contextual information – Barry Schwartz
• Vicinity Update Correction – March 2022 | Local Search Forum Joy Hawkins via LSF