Last week in Local 3/26/18
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending March 26th. This week features Mary Bowling & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
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Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases | Street Fight
How to Boost Bookings & Conversions with Google Posts – Moz
[Comparison] Which Companies Offer Google Posts as a Service? – Sterling Sky Inc
SteadyDemand at $99, PatientPop for Doctors are the top choices
Mary
Wayfair’s Android app now lets you shop for furniture using augmented reality
Wayfair now has an Android App that let’s you use augmented reality to “see” what furniture and accessories would look like in your own home.
Updated ‘Directions’ Heatmap in Google Insights Brings New Local SEO Opportunities – BrightLocal
Jamie Pittman of Bright Local breaks down the improvements Google’s recently made in it’s insights stats about where searchers are when asking for directions. He explains how you can use this knowledge” ads, links, social media, etc.
A Look at Customer Reviews on Local Services ads
Tom Waddington gives us his detailed observations about reviews and Local Services Ads. Google’s conflating GMB and LSA reviews somewhat and it’s pretty much mess. But the main negative problems are that owners can’t respond to LSA reviews and owners and searchers are being mislead that the reviews that appear with LSA ads have all been verified and they have not. This could continue to be a problem until Google gets enough verified ads to only show those, but in the meantime.
Local SEO in 2018: 12 Tips to Build Local Engagement
Dana DiTomaso – recap of her presentation on engagement for Local Businesses in Manilla at PeepCon: “The strongest signal is when someone picks you,” DiTomaso said. She provides tips for increasing and improving your engagement and the resulting signals that sends to Google.
