Carrie and Mike discuss the last week in local search news – including Google testing a shopping filter button, content-led link building, increasing revenue with speed optimization, Apple store unionization in Maryland, what’s new at Google, and much more!
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- Maryland Apple Store first to vote in favor of unionization
- An ‘eat-ertainment’ incubator: Why gaming restaurants are betting big on D-FW — The Dallas Morning News
- Google Says It’s Time for Longtime Small-Business Users to Pay Up
- Content-led link building
- Keywords in the GBP Business Name STILL Increase Local Rankings (June 2022)
- Google Tests Local Pack Within An Expandable Menu
Carrie’s Links
- Google Search Testing Shopping Filter Button
- Starting June 30, LSA advertisers will need at least 5 reviews to run ads
- Deals tab w/ Offer posts more visible in US and Canada
- Congrats to Elizabeth Rule on promotion to Gold Product Expert for GBP
- Twitter now allows local businesses to display location, hours and contact info on their profiles | TechCrunch via TechCrunch (and Glen Gabe on Twitter)
- Congrats – a message button has been added to your Business Profile on Google. | Local Search Forum
- How We Increased Revenue with Speed Optimization [Local SEO Case Study] – Amanda Jordan of RicketyRoo via Moz
