Last Updated on January 1, 2020
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time? Last Week in Local is Sponsored by GetCredo.com.
Last year, there were 2,285 ADA website lawsuits filed in federal courts across the nation, with the majority in Florida and New York.
Joel: “Further frustrating businesses, there are no federal regulations to give businesses a checklist of what they must do to make their websites ADA accessible. . . .
One thing is clear, though, courts have ruled that most websites must be accessible under the ADA.” Running your site with a screen reader and trying to interact with it blindfolded is a good place to start.
Joel: What impact could this have on organic results and click thru rates?
Will interaction happen more with business owner-published data.
Two years after their original introduction, Google is updating its SOS Alerts with more real-time information about natural disasters, and will now attempt to route you around while navigating using Google Maps.
Joel: Maps is more than navigation and Google is building a moat around location services that become fundamental.
Google is testing a new feature in India which will alert you when your tax driver goes more than 500m off course during your ride.
Google wants Huawei should be allowed to use Andorid OS irrspective of the ban imposes by the US. The Android on Huawei devices cant be installed
Mike: A ground up rebuild with new features including Look Around, a Google StreetView like feature that includes on route highlights. It appears to be the basis for a future AR like features.
Obviously it appears that while Apple is improving their Map Google keeps pushing forward.
Mike: This is a long read but takes a purely economic look at Uber and sees that their “strategy was to use unprecedented level of…funding to bulldoze its way…to industry dominance & exploitable market power…bolstered by a hyperaggressive, monomaniacal, growth-at-any-cost culture”
The author contends that Uber is essentially not even as efficient as existing cab companies.
NEW YORK (AP) — How much do you trust a stranger with your fridge? Walmart is now offering to have one of its employees deliver fresh groceries and put them in your refrigerator when you’re not there. “Now, we can serve customers not in just the last mile, but in the last 15 feet,” wrote Marc Lore, CEO of Walmart’s U.S. e-commerce division, in a corporate blog post
Mike: It doesn’t seem that the existing Walmart user base can afford this, and the upscale base they may be going for is wanting healthier fare.
Mike: It woujld appear to me that no amount of antitrust is going to help Yelp regain its lost mojo.
We conducted a Voice Search Study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices.
Google announced a change to how Google shows websites in the search results. It’s not a change to how Google ranks websites.
Mike: Will this impact Yelp’s never ending doorway pages? It hasn’t yet.
Read Google Search Liason’t announcement here on Twitter.
The Local Scroll Pack, first spotted last week, has now shown up in a greater range of categories including retail, restaurants, ERs and lawyers.
Mike: This is a major upending of Local Search results display and appears to be moving toward a broader test.
It’s impact on multi-location brands is significant as well.
Winter is coming
Insights on Local Posts will be in near real time in Google My Business. Real-time data for Posts lets you immediately see your posts and how they benefit your business.
Mike: This ISN”T all Insights, and doesn’t surface Post’s Insights to any great degree… but it is a small step in the right direction for Google Local Insights.
Looking to hire an SEO, PPC, or digital marketing provider? We’ve created a network of vetted providers to help you hire the right one!
Welcome to our first ever Last Week in Local Sponsor, GetCredo.com! Credo is the premier marketplace for finding, hiring, and working with the right digital marketing firm to take your business to the next level., Founded by a digital marketing industry veteran, Credo takes a high-touch approach to helping you find and hire. Unlike other options which sell your information to the highest bidders, Credo hand-picks firms for you to engage with in conversation and guides you through the whole process.
Want to subscribe to our podcast? Now you can:Subscribe here.