Video: Last Week in Local July 30th
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?


Local SEO Begins with Community – BrightLocal


Getting involved in your local community brings with it lots of potential to boost your business’ local SEO. Contributor Matthew Murray explains how your link profile, local rankings, sales opportunities, and personal profile can be supercharged by becoming more well-known in your local area.

How To Convert Local Searchers Into Customers With Reviews – Whitespark


Reviews set your business apart from the competition. More positive reviews directly drive more leads and conversions. Read the article version of Darren’s talk from Mozcon 2018, which is packed with tips and tactics for you to take your review game to the next level.

Thread: Get Better Content from your Local Clients by Giving them these 4 Suggestions


Darren Shaw tweeted out this guest post by Carmen Rane Hudson over at the Local Search Forum giving tips on getting your local SEO clients to give you better content. I think content is probably one of the hardest things to get from a client; and it’s one of the hardest things to provide for a client.

The Ethical Issues in Online Marketing for Attorneys » Juris Digital


oday, the ethics surrounding online marketing for attorneys are often muddled by the desire to gain leads and acquire clients. Some of these ethical requirements and missteps have even been so severe that they have been tested in court. Remember that everything that you do online has a permanent digital footprint. Before you post any online content, familiarize yourself with ethical issues and ensure your content is in compliance. The best way to avoid a problem is to stay educated and informed.

Google My Business Showing Competitors Google Posts


As a way to encourage businesses to use Google Posts more, Google is now showing some businesses the Google Posts from their competitors in the Google My Business dashboard. Google is playing on the fear of missing out, FOMO, emotion…

Google’s speed update now applies for all users – how does it affect you?


We look at how Google’s speed update affects all users.

Using the Flowchart Method for Diagnosing Ranking Drops – Whiteboard Friday – Moz


Pinpointing the reason for a ranking drop is frustrating, but always necessary. In this Whiteboard Friday, you’ll learn a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Official Google Webmaster Central Blog: New URL inspection tool & more in Search Console


Search console features are growing with more data available via the API and a better way to debug crawl errors with any given page on your site.

Official Google Webmaster Central Blog: How we fought webspam – Webspam Report 2017


What don’t you see? A report on review spam and local spam. While they can see hacking issues with websites, figuring out how to fight manual efforts to game reviews continues to be a problem.

Bricks-and-Mortar Retailers Pour On More Sales to Fight Off Prime Day’s Invasion – TheStreet


Prime Day is a huge day for Amazon and takes a bit out of retailers who will try to fight back this year….AMZN

How Sellers Trick Amazon to Boost Sales – WSJ


The digital giant battles click farms, reviewers-for-hire and other scams as merchants try to outsmart its product-ranking system.

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