Video: Last Week in Local from LocalU May 14
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Local Businesses: Get Review Snippets in Google with aggregateRating Schema – Whitespark


Struggling to get review snippets in Google? Nick Pierno at shares tactics to help you make it happen.

Owner Review Response Notification – The Google Advertiser Community – 1710462


We’re launching notifications to inform your customers when you respond to their reviews, with plans to release mobile push notifications in the near future.

The Fastest, Easiest Way for Small Businesses to Send a Newsletter.

Source: compiled open and click rates for their customers and compared them to the benchmark statistics provided by Mailchimp. Great numbers for the Tidings team.

Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses | Street Fight


A survey by Netsertive found that 72% percent of consumers use online reviews to evaluate local businesses and eight-in-10 always research big items online before making their purchases in-store.

Google, YouTube To Reach $19B In Local Search Advertising 05/08/2018


Google, YouTube To Reach $19B In Local Search Advertising – 05/08/2018

$150 Million Deal… Gannett Acquires PPC Giant, WordStream


WordStream’s transaction builds upon Gannett’s existing data-driven digital marketing services, ReachLocal and SweetIQ.

Amazon’s Ring launches a neighborhood-watch social network


Home security company Ring is launching an app just for sharing videos and tips about local crimes.

The marketer that prompted Google to ban rehab ads in the UK keeps coming up first in search results – The Verge


Google appears to be tinkering with rehab searches — with mixed results

Should I watch Deadpool with my parents?


Ask Questions about Deadpool, and Deadpool will answer them – in a very intresting “swipe” feature on your mobile. WIll we see the Q&A program move to this model in the future?

Google makes the camera smarter with a Google Lens update, integration with Street View – TechCrunch


Lens providing augmented reality within a Street View-like experience. This goes beyond the gaming of Pokemon Go. Real world uses of AR include getting around a strange city tin a foreign language, having Google translate local information through your phone.

Google I/O 2018: Lighthouse 3.0 announced


Google announced a new version of their website optimisation tool – Lighthouse during a developer session at Google I/O 2018 in Mountain View, California. “A…

Google Maps to Get Even More Personalized With Dining Matches and New Explore Tab | Droid Life


Machine learning driven, personal recommendations along with group planning features that continues to broaden the user perceived scope of the Maps app. While discovery features have always existed, it’s clear that Google is investing heavily to move from simply a navigation app to your portal to local.

Google just gave a stunning demo of Assistant making an actual phone call – The Verge


Onstage at I/O 2018, Google showed off a stunning, in-the-works capability of Google Assistant; it might someday make actual phone calls on your behalf.

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