Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages [New Research] (2018) | Growth Ramp
We surveyed hundreds of agencies, freelancers, consultants, and contractors who provide SEO services. Here’s all the data and major takeaways on the current state of SEO pricing.
Social Media Today
We studied almost one billion webpages and found that ~91% of them get no traffic from Google. Read this post to learn how to be in the other 9%.
Personal injury law firms are using location-based mobile ads to target people as they enter emergency rooms. The trend is raising concerns among patients and health privacy experts.
Personal digital assistants are all around us, yet which of them actually help answer questions? Jay Baer discusses the state of personal digital assistants and which is best (Siri versus Alexa versus Google versus Cortana) with Eric Enge of Stone Temple.
“Google’s made plenty of laudatory improvements to Google My Business and associated products over the past 24 months, and there does seem to be a qualitative shift in the way it’s approaching the space,”
“They’re gaining traction and profitability by other business activities that have nothing to do with retail,” Bill Simons says.
No irony here, eh?
If California passes, we all will be effectively “forced” to function at the higher privacy standard.
With the next billion users expected to come online from developing countries in Asia, Google has a specialized team focused on creating products suited for those consumers and available devices. The latest is called Neighbourly, a social network of sorts for querying your neighbors.
Similar to Nextdoor, the service, according to Google, is designed to be a communal way for users to “ask your neighbours questions, share local expertise, and keep up with your neighbourhood.”
Interesting that Google is capable of developing a totally different local approach on a regional basis.
On June 13, Google Websites will be one year old. It was created to satisfy the needs of the very small business to have an easy, fast mobile website. In that time Google has managed to have had at least 2.2 million of the sites built.
Google has demonstrated that they can chew gum and walk at the same time in local.
What might a local result look like on Google if Yelp gets their way in asking for Google to NOT show the Local Knowledge Panel?
This test gives an idea of what a post anti-trust ruling might just look like.
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- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020