Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
How to Create a Foundation of Enterprise SEO
Wondering what will help a site get started on building and scaling enterprise SEO efforts? Here are eight key components of an SEO-friendly enterprise website.
What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors | Street Fight
Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”
[Quiz] The Local SEO Black Belt Quiz – Sterling Sky Inc
Colan Nielsen of Sterling Skye created a quick, fun quiz to see what color belt you have in Local SEO knowledge.
5 Types of Google My Business Descriptions That Go Boom | LocalVisibilitySystem.com
Phil Rosek gives us some ideas for writing good Google My Business descriptions for our knowledge panels.
Square is acquiring website builder Weebly for $365M – TechCrunch
The backroom operations of Sqaure are being extended further and further down and up the marketing stack.
Weebly reportedly has “millions of customers and more than 625,000 paid subscribers.” Just under half of Weebly’s paying subscriber base is outside the US.
A win for both companies.
Look Ma, no keywords! Phrase-free AdWords campaigns are here – Search Engine Land
These are new local ad units that are in testing with large multi-location businesses. They do NOT use any form of Keyword bidding but rely on searcher intent and location to inform which ads show based on the businesses category and other Knowlege Paenl signals.
We researched longer meta descriptions: here are our findings • Yoast
Just when you thought that rewriting meta – descriptions was all you had to do, we learn that “in two-third of the cases, Google used sentences from the first paragraph. It’s not a guarantee, whatsoever, but it is a clear indication that writing an introduction for your article should be done with the meta description in mind.
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