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Video: Last Week in Local from LocalU April 24

By April 24, 2018 March 3rd, 2022 No Comments

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search.

Last Week in Local is now available as a podcast. Sign up here for your regular 15 minute Local Fix. What better way to spend your drive time?



Bon-Ton is preparing to liquidate. Here’s a map of all its stores


Bon-Ton’s liquidation could mean more than 200 stores will shutter.

Exclusive: Chat is Google’s next big fix for Android’s messaging mess – The Verge


Google is trying a next texting strategy. Instead of trying to make Allo win, it’s going to partner with carriers to launch the successor to SMS, all so it can finally take on iMessage.

Bottom line: Google builds an insecure messaging system  controlled by carriers who are in bed with governments everywhere at exactly the time when world publics are more worried about data collection and theft than ever.

A Sobering Look at Fake Online Reviews — Krebs on Security


Study: Responding to reviews can improve paid-search conversion rates – Search Engine Land


Location3 found that better overall ratings were correlated with improved performance. As stars increased, so did conversions:

New Undetectable Type of Negative SEO Attack Uncovered


There is a new type of virtually undetectable type of negative SEO attack that I discovered. This type of negative SEO attack is a particularly nasty type of attack, as it’s virtually undetectable by you (if you are a victim of the negative SEO). It takes advantage of the canonical tag that search engines support.

Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality – Search Engine Journal


Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites.

Google Maps uses landmarks to provide natural-sounding directions


Turn right at Burger King (oh and there is a special on the Whopper!)

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond) | SparkToro


Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. Some of these are well-intentioned mistakes (e.g.), while others feel like they’ve got a specific motivation. But one source that’s been

New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018 | SparkToro


There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web marketing, and the field is far less distrusted than even a few years ago (source). But, there’s bad news, too. Thanks to the kind folks at Jumpshot (whose clickstream data

What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors | Street Fight


Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”

Channel Diversity in Local Search – Looking Beyond Google – Local University


What Happened to My Meta Descriptions in Search Results? | Search Influence


With an expanded character count and a shift to semantic searching, Google has altered the way meta descriptions populate in search results.

How to Write Good SEO Title Tags & Meta Descriptions


When it comes to Search Engine Optimization (SEO), you don’t just want to rank highly on search results. You also want people to click through to your website. Learn why good title tags and meta descriptions are incredibly important to SEO and enticing searchers onto your website.

Are Google’s Local Pack Results a Bit Too Localized?


Every local SEO pundit knows that ranking in Local Packs isn’t just about getting all SEO stuff right. It’s also about proximity to the searcher. Our study shows that proximity is more central than you may have thought.

Amazon introduces Blueprints for personal Alexa skills | VentureBeat


Amazon today launched a feature for AI assistant Alexa called Blueprints that gives users the power to create their own Alexa skills. Alexa Skill Blueprints require no prior knowledge of coding. Just fill in the blanks and your Blueprints skill can be made and launched in a matter of minutes.

Review Spam Hits the Earth’s Most Famous Landmarks – Sterling Sky Inc


Google Local Services Ads – New Countries & Verticals Coming Soon?


Local Services ads will likely be launching in a lot of new cities soon. And beyond that, we might see expansion into more verticals and countries in 2018.

Netflix Sought To Purchase A Chain Of Movie Theaters | HuffPost


The next step for the streaming giant, or a step backward?

Google, SEO’s and ‘Quality Content’ – Local SEO Guide


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