Join Mike, Mary and Carrie for another discussion about the last week in local news for the week ending February 16th. We also take a bit of a deeper dive into the discussion around paying speakers at SEO conferences, and why LocalU has been a leader on that front from the beginning.
Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- ‘The last straw’: the US families ending love affair with grocery chain after Capitol riot | Florida | The Guardian
- In-SERP lead forms convert Google Ads searchers without a click-through – SearchEngineLand.com
- Google bans ads for locksmiths in Belgian search results – BrusselsTimes.com –
- Kiosks Are Not Locksmiths – Sign the Petition – Change.org
- User-Generated Content and Machine Learning at Google – GoFishDigital.com Bill Slawski –
- E-A-T LOCAL for SEO – LocalSEOGuide.com – Andrew Shotland
- Google Tests Find Results On Other Search Providers In US – SERoundtable.com
- Google Surfaces Small Business E-Commerce Sites in Local Results – Mike Blumenthal – NearMedia.co
Mary’s Links:
- Hotel Pack Shake-Up Provides New Opportunities for Hotels in 2021 – Online Ownership – Tim Capper
- Google My Business adds messaging to the desktop interface – Search Engine Land
- GMB Winners Case Study: Dominating SERPs for NYC Dental – Zach Todd – Persuaded.io
Carrie’s Links:
- Bing Local showing Facebook and other review metrics instead of Yelp – Jason Brown – LocalU.org
- Why Does Google Show a 4.8 Rating when I have all 5-star reviews – Updated by Joy Hawkins – LocalU.org
- GMB Showing Staff/Attorneys in LKP – limited visibility – Jason Brown – Localu.org
- How Much do Local Rankings Fluctuate? – Joy Hawkins – Sterling Sky
- LocalU Advanced – April 7, 2021 – Tickets just $99 – https://localu.org/apr7
Deeper Dive: