This week Erin Jones of Sterling Sky joins us to talk about her most recent LocalU advanced presentation all around the convergence of Local, Social, & Brand Voice. Mike and Mary discuss the Facebook/Apple privacy conflict. Local SEO in 2021 & more!
If you’re interested in watching Erin’s session and all of the LocalU sessions on demand – you can purchase access to all the videos from the day for just $125
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- Mastercard SpendingPulse: U.S. Retail Sales* Grew 3.0% This Holiday Season
- 2020’s Retail Wipeouts Warn of Permanent Pain
- Olean Center Mall sold to Rochester developer
- Apple Wins a patent that supports the rumor they’re developing their own Search Engine that could replace Google
- Facebook Managers Trash Their Own Ad Targeting in Unsealed Remarks
- [Quiz Result] Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?
Mary’s Links:
- Does the Shoe Fit? Try It On With Augmented Reality – New York Times
- The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores – Moz.com
- 3 Internal Linking Strategies for SEO and Conversions – Link Building Strategies – Orbit Media Studios
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
- Video: Last Week in Local for 1/19/2021 - January 18, 2021
- Video: Last Week in Local January 11, 2021 - January 12, 2021
- Video: Last Week in Local – January 4, 2021 - January 4, 2021