Join Mike and Carrie as they discuss the last week in Local SEO, including what’s new at Google, Last Week in Local is going live in the new year, reinstatements seem to be speeding up, great content creation tips, Search Developments You Need to Know About from Q4, updated search quality rater guidelines with another “E” added to make E-E-A-T, open map data, LocalU Advanced Dallas, and more!
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links
- Meta, Microsoft, AWS and TomTom launch the Overture Maps Foundation to develop interoperable open map data
- Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
- Visual Elements Gallery of Google Search | Google Search Central | Documentation | Google Developers
- Google Search Status Dashboard
- Google releases December 2022 link spam update
- DataChazGPT – Using Chat.open.ai to generate schema (on Twitter)
- 13 Age-based Local Business Review Preferences You Can Serve
- Darren Shaw- Whitespark Local competitor analysis on Twitter
- Joey Abna – GPB Product listing insights coming on Twitter
- Google Adds “Add a Map to Your Website” Feature to Google Business Profiles – Local University
- Why You Should Add Videos to Your Google Business Profile – Local University
Carrie’s Links
- Last Week in Local is going live! Starting Jan 9, 2023
- Elizabeth Rule on Suds & Search with SearchLab’s Mark Bealin
- using SEO and PPC strategies, effective content creation, and what to do if a competitor is spamming Google
- Seeing “Trending Searches” when searching on Google. Via Colan Nielsen of SS –
- Seems to be localized depending on your search location.
- GA4 FINALLY has a landing page report – via Krista Seiden at Twitter
- Reinstatement documentation at GBP says 2 weeks, but seeing some reinstatements coming in at ~3 days – Stefan Somborac via Twitter
Tip of the week – What’s the 1 thing we covered that you should read if your time is limited?
12 Local Search Developments You Need to Know About from Q4 2022 – Miriam Ellis Rounds up Q4 at Moz
