Video: Last Week in Local August 27, 2018

Mike Blumenthal

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.

What do you call your business listing on Google? Learn the right terminology, why it’s important, and where/what business information can be edited.

A thorough look at reviews in the medical industry.

Google introduces combined content results which are paid search results and organic results both related to a specific brand.

When you give a restaurant a negative review, you don’t expect the restaurant to fire back with a lifetime ban. But this is what happened to 33-year-old entrepreneur Sam Chisnall after he complained about his ‘uncooked’ meals on social media. The diner from Essex griped to the manager of the Pavilion Restaurant who agreed to reduce his bill from £220 to £140.

“As it stands, Facebook’s latest local effort is of academic interest but hardly seems a reason for businesses to actively re-engage with the free side of the social giant’s features. From a competitive viewpoint, it hardly seems the stuff of legend needed to take on the current local search hegemon, Google,” Mike Blumenthal tells David Mihm in their latest biweekly column.

Facebook throws SMBs a curveball with their new recommendation format. Learn what has changed.

August 1 brought a core Google algo update that affected a great number of sites. What was its impact on local?