Video: Last Week in Local August 20, 2018
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Is Google My Business Stealing Your Local Leads?


Google is inserting links to a third party on GMB profiles. Are your competitors receiving your leads when when your customers submit service requests?

#localseochat hashtag on Twitter


1h ago @bright_local tweeted: “Q1: What advice would you give to someon..” – read what others are saying and join the conversation.

When Should You Respond to Online Reviews? – YDOP


Mike Blumenthal gives his thoughts on how quickly a local business should respond to online reviews and why a prompt response matters.

The August 2018 Google Core Update – Surveying The Aftermath


Google’s August 2018 broad core update was a big deal. Which niches were most affected?Which types of sites did it hit? Were there any commonalities? Find out

How to Win Some Local Customers Back from Amazon this Holiday Season – Moz


As Amazon continues to eat up more of the local retail market, businesses are scrambling to find ways to compete. Miriam Ellis shares a smart tactic with roots in good old-fashioned customer service to help win back your customers in the busy season.

Video Deep Dive: How Google exploits Hotels – Local University


This week we have Carrie Hill, who is a regular at LocalU, as well as Tim Capper, who runs an agency in Northamptonshire, England. Tim recently wrote an article on how Google basically exploits the hotel industry. Although I would say that there’s enough exploitation to go around in the hotel industry.

Kroger Starts Grocery Deliveries In Driverless Vehicles 08/17/2018


In June, Kroger announced its partnership with Nuro to launch on-road, fully autonomous vehicles to deliver groceries and now the pilot has started in Scottsdale, AZ.

Google reportedly plans flagship retail store (again), this time in Chicago


Google takes yet another swing at retail, just a few blocks away from its Chicago HQ. It will be interesting to see if they provide GMB support and training.

Best Buy acquires GreatCall for $800 million, adds 900,000 paying customers, subscriptions


An interesting additional move into services but in this case for local seniors with an alert system

Google Member Prices In Hotel Listings From Google One?


Google One is Google’s newest cloud based storage service. It includes benefits like discounts at the Play Store and NOW includes discounts on hotels that are booked from the Knowledge Panel… leveraging their market control.

Yelp’s 2Q Earnings: No Contract Sales ‘A Different Beast’


Profit and business focused change in one quarter? What is up with Yelp? This is the sort of change that will change the value of Yelp advertising if it can be started and stopped if needed.

Google Ads Mobile Benchmarks for YOUR Industry | WordStream


Outflanking mobile competitors in Google Ads is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From average click-through rate to cost per click to conversion rate, check out Google Ads mobile benchmarks for YOUR industry.

PageSpeed Reports


Receive weekly Google PageSpeed reports to your email inbox.

How Much Do Leads Cost In Google Local Services Ads?


Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $90. Overall, the average cost per lead is around $21.

How TripAdvisor changed travel | News | The Guardian


The long read: The world’s biggest travel site has turned the industry upside down – but now it is struggling to deal with the same kinds of problems that are vexing other tech giants like Facebook, Google and Twitter

This high school dropout dad cashed in his 401(k) to open a burger joint — now it’s ranked No. 2 in America and bringing in millions


Today, Todd Brooks is a success. He’s the owner of Brooks Gourmet Burgers & Dogs, a restaurant that brings in millions and is ranked the No. 2 burger joint in America by TripAdvisor.

He shows how listening to his customers, responding to their feedback and inviting them back in, helped him succeed.

GetFiveStars Introduces a  Conversion Pop-Up to Highlight Reviews


This is a small javascript for the SMB website that allows them to leverage their reviews for Social Proof. (OK I know I am biased but it is very cool.)

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