Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Google’s August 2018 broad core update was a big deal. Which niches were most affected?Which types of sites did it hit? Were there any commonalities? Find out
As Amazon continues to eat up more of the local retail market, businesses are scrambling to find ways to compete. Miriam Ellis shares a smart tactic with roots in good old-fashioned customer service to help win back your customers in the busy season.
This week we have Carrie Hill, who is a regular at LocalU, as well as Tim Capper, who runs an agency in Northamptonshire, England. Tim recently wrote an article on how Google basically exploits the hotel industry. Although I would say that there’s enough exploitation to go around in the hotel industry.
In June, Kroger announced its partnership with Nuro to launch on-road, fully autonomous vehicles to deliver groceries and now the pilot has started in Scottsdale, AZ.
Google takes yet another swing at retail, just a few blocks away from its Chicago HQ. It will be interesting to see if they provide GMB support and training.
An interesting additional move into services but in this case for local seniors with an alert system
Google One is Google’s newest cloud based storage service. It includes benefits like discounts at the Play Store and NOW includes discounts on hotels that are booked from the Knowledge Panel… leveraging their market control.
Profit and business focused change in one quarter? What is up with Yelp? This is the sort of change that will change the value of Yelp advertising if it can be started and stopped if needed.
Outflanking mobile competitors in Google Ads is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From average click-through rate to cost per click to conversion rate, check out Google Ads mobile benchmarks for YOUR industry.
Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $90. Overall, the average cost per lead is around $21.
The long read: The world’s biggest travel site has turned the industry upside down – but now it is struggling to deal with the same kinds of problems that are vexing other tech giants like Facebook, Google and Twitter
This high school dropout dad cashed in his 401(k) to open a burger joint — now it’s ranked No. 2 in America and bringing in millions
Today, Todd Brooks is a success. He’s the owner of Brooks Gourmet Burgers & Dogs, a restaurant that brings in millions and is ranked the No. 2 burger joint in America by TripAdvisor.
He shows how listening to his customers, responding to their feedback and inviting them back in, helped him succeed.
Want to subscribe to our podcast? Now you can: Subscribe here.
- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020