Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Walmart’s AI-powered store of the future is nothing like Amazon Go
Source: www.fastcompany.com
Mike: It is fascinating how Amazon’s future of retail automation focuses on the consumer experience while Walmart’s focuses on more efficient inventory controls.
Does Google Look the Other Way When a Local Pack Advertiser Spams the Google Maps Results? | LocalVisibilitySystem.com
Source: www.localvisibilitysystem.com
Mary: @PhilRosek says: “My concern is businesses can spam their way into the 3-pack, flick on AdWords, and possibly be more likely to get away with that spamming. AdWords shouldn’t create even more of a temptation to spam the map.”
Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries – Moz
Source: moz.com
Mary: Restaurants are tough. Miriam Ellis explains what makes local SEO for restaurants different. Restaurants are tough.
The Risky Review Schemes That Could Sink Your Business – BrightLocal
Source: www.brightlocal.com
Mary: @keyserholiday – Jason Brown – discusses different review schemes and the possible consequences of using them.
Google set to monetise Google My Business? | Optimisey
Source: optimisey.com
Mary: Some folks are being asked if they’d pay for packages of GMB features in a Google survey. Would you?
Brand Building Beyond Reviews: Is the Local Marketing Ecosystem Ready? | Street Fight
Source: streetfightmag.com
Mike: “I think it makes more sense for a small business to buy ‘brand building’ that includes some community events and link building than for that same business to buy SEO,” Mike Blumenthal tells David Mihm. Find out what tech tools can build a local brand and why David disagrees partly with Mike’s suggestion.
Eric Schmidt is now mentoring explains Google’s ethos
Source: twitter.com
Mike: You will be happy to know that according Eric Schmidt: the core ethos of Google, unlike FB or Apple, is admit to error, apologize & then fix it.
Please retweet my message to Mr. Schmidt
Dear @ericschmidt
Those of us working in Google Local have been waiting a very long time for that.
Google Upgrades Q & A to Auto-Suggest Answers To Your Questions – GatherUp
Source: gatherup.com
Mike: An incredibly cool featrue.
Google adds AI/ML to the Business Profile to answer questions while consumers are typing them. All the more reason to ask and answer your own questions on Google Q & A and to get more reviews.
How to Add Products Inventory to a Google Business Listing – Online Ownership
Source: onlineownership.com
Mike: Google is moving the Product feature for the GMB dashboard out of beta.
Tim Capper describes: How to Add Products Inventory to a Google Business Listing
Sterling Sky Inc on Twitter: “Update: Most users who experienced their reviews vanish after a suspension are starting to see about half of them return.
Source: twitter.com
Mike: There has been a multi-month uptick in Google My Business Suspension and as is often the case real listings were taken down. Unfortunately when brought back they were missing their reviews.
It looks like the fix is in progress.
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