Last week in Local 4/2/18
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending April 2nd. This week features Mary Bowling & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
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Thoughtful piece on why Apple & Microsoft are better positioned than Google & FB as society grapples with privacy issues
Why? Because Tech’s old-timers have business models based on selling things customers want to buy.
With this update, FB is helping local publishers who cover multiple, nearby cities reach audiences in those cities.
Three years ago, Amazon.com Inc. launched a marketplace to connect its customers with handymen, landscapers and housekeepers in their neighborhoods, a direct challenge to the likes of Angie’s List Inc. and Yelp Inc.
It has not gone so well so now Amazon is experimenting with actually hiring staff directly so that they can provide a higher level of service.
A limited launch with just a few businesses and a few help platforms, but iMessage with its deep penetration could become a player in the business to consumer messaging world.
Developers are encouraged to switch over to Firebase Dynamic Links that have the advantage of automatically detecting the user’s platform and send the user to either the web or your app.
Don’t think for a minute that the heavy use will stop Google from axing a popular product if their future needs are better served by an alternative.
Another hyper-local advertising platform.
I can harldy wait for a “Zero Speed Takeover” ad to fill my driving experience with even more commercial messaging.
Pool Company Threatens $3,500 Fine, Voids Customer Warranty Over Negative Review – CBS Dallas / Fort Worth
Someone didn’t get the memo that this is not just dumb but against federal law.
Get rid of those pesky links from SinglePlatform that have been haunting your listing with this simple trick.
Google My Business listings are becoming richer every week, with new features being introduced or updated constantly. A recent addition to GMB is Google My Business Video, and guest contributor Ben Fisher is here to give you some ideas and guidelines on how to use this listings content format to win new customers.
The super easy to use GetFiveStars extension allows you to generate the Google Write a Review link for any business, even service area businesses.
It also provides you with the Google Maps link, the Places ID and Google CID for the location.
Selling your SEO services to small business owners can be very difficult. Knowing how to sell SEO services to local businesses can make the difference between a bungled pitch and getting a client for life.
Don’t use a ‘one-size-fits-all’ approach to selling local SEO. Consider that every local business has its own needs, expectations, and experiences with SEO.
Phil Rosek talks about some of the services Local SEOs tend to sell to clients and why you need to think about them differently. For example, he talks about doing things that earn you links rather than “linkbuilding” per se. He also talks about on-going “listings management” and how there isn’t really anything to manage after you’e gotten things set up right.
Roger Montti on the concept of “domain authority” as a ranking factor. He says we should think about site authority or domain authority as a roll-up of all the quality signals Google looks for on a website.
“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.
April 12, 2018. Don’t miss this event! Featuring Cindy Krum, Joy Hawkins, Mary Bowling, Joel Headley, Ed Reese, Mike Blumenthal, David Mihm and more.
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