Video: Last Week in Local April 2, 2018
Mike Blumenthal

Last week in Local 4/2/18

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending April 2nd. This week features Mary Bowling &  Mike Blumenthal.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.


Last Week in Local is now available as a podcast. Sign up here for your regular 15 minute Local Fix. What better way to spend your drive time?

Apple and Microsoft Are Healthier Than Facebook – Bloomberg


Thoughtful piece on why Apple & Microsoft are better positioned than Google & FB as society grapples with privacy issues

Why? Because Tech’s old-timers have business models based on selling things customers want to buy.

News Feed FYI: More Local News on Facebook, Globally | Facebook Newsroom


With this update, FB is helping local publishers who cover multiple, nearby cities reach audiences in those cities.

Amazon Takes Fresh Stab at $16 Billion Housekeeping Industry – Bloomberg


Three years ago, Inc. launched a marketplace to connect its customers with handymen, landscapers and housekeepers in their neighborhoods, a direct challenge to the likes of Angie’s List Inc. and Yelp Inc.

It has not gone so well so now Amazon is experimenting with actually hiring staff directly so that they can provide a higher level of service.

Hands-on with Business Chat for iMessage in iOS 11.3 and macOS 10.13.4 | 9to5Mac


A limited launch with just a few businesses and a few help platforms, but iMessage with its deep penetration could become a player in the business to consumer messaging world.

Google shutting down URL shortener next year, existing links will keep working | 9to5Google


Developers are encouraged to switch over to Firebase Dynamic Links that have the advantage of automatically detecting the user’s platform and send the user to either the web or your app.

Don’t think for a minute that the heavy use will stop Google from axing a popular product if their future needs are better served by an alternative.

Waze launches ‘Local’ ads primarily aimed at SMBs and franchises – Search Engine Land


Another hyper-local advertising platform.

I can harldy wait for a “Zero Speed Takeover” ad to fill my driving experience with even more commercial messaging.

Pool Company Threatens $3,500 Fine, Voids Customer Warranty Over Negative Review – CBS Dallas / Fort Worth


Someone didn’t get the memo that this is not just dumb but against federal law. “Menu” links on your GMB listing? | Moz Q&A | Moz


Get rid of those pesky links from SinglePlatform that have been haunting your listing with this simple trick.

How to Use Google My Business Videos to Create Engaging Listings – BrightLocal


Google My Business listings are becoming richer every week, with new features being introduced or updated constantly. A recent addition to GMB is Google My Business Video, and guest contributor Ben Fisher is here to give you some ideas and guidelines on how to use this listings content format to win new customers.

Google Posts Testing Video as a Media Type


Google is actively moving towards video as a supported and even favored media type for businesses to share.

GetFiveStars Google Review Link Generator – Chrome Web Store


The super easy to use GetFiveStars extension allows you to generate the Google Write a Review link for any business, even service area businesses.

It also provides you with the Google Maps link, the Places ID and Google CID for the location.

How to Sell SEO Services to Local Businesses – BrightLocal


Selling your SEO services to small business owners can be very difficult. Knowing how to sell SEO services to local businesses can make the difference between a bungled pitch and getting a client for life.

Bottom line?

Don’t use a ‘one-size-fits-all’ approach to selling local SEO. Consider that every local business has its own needs, expectations, and experiences with SEO.

Dumbest Terms and Concepts in Local SEO |


Phil Rosek talks about some of the services Local SEOs tend to sell to clients and why you need to think about them differently. For example, he talks about doing things that earn you links rather than “linkbuilding” per se. He also talks about on-going “listings management” and how there isn’t really anything to manage after you’e gotten things set up right.

John Mueller Rebuts Idea that Google Uses Domain Authority Signal – Search Engine Journal


Roger Montti on the concept of “domain authority” as a ranking factor. He says we should think about site authority or domain authority as a roll-up of all the quality signals Google looks for on a website.

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem | Street Fight


“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.

Local U Advanced Austin – Online Marketing Conference


April 12, 2018. Don’t miss this event! Featuring Cindy Krum, Joy Hawkins, Mary Bowling, Joel Headley, Ed Reese, Mike Blumenthal, David Mihm and more.

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