Video: Last Week in Local 8/3/20

Carrie Hill

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:

• Lord & Taylor files for bankruptcy – RetailDive.com
• Apple Buys Startup to Turn iPhones Into Payment Terminals – Bloomberg.com
• Saying adieu to AMP: You might be giving up rankings — and revenue – Greg Sterling – SearchEngineLand.com
• Know who’s in the know: Get community updates in Maps – Official Google Blog
• Yelp Strikes Again – Twitter.com

Mary’s Links

• GruntWorkers.com
• GMB Primary Category Effects Features Available – Choose Carefully – Krystal Taing – LocalU.org
• Unique Challenges for Enterprise Local SEO with Krystal Taing – ByTraject.com
• New Google Screened Categories Available for Local Services Ads – Krystal Taing – Local University
• Why B2B SaaS Companies Should Stop Ignoring Lead Magnets – Dev Basu – Powered By Search
• Jennifer Slegg On Google Quality Raters Guidelines & Algorithm Updates – Vlog 78 – Barry Schwartz

Carrie’s Links:

• “Fair or Fake”? 8 Examples of Negative Reviews on Google – Joy Hawkins at SterlingSky.ca
• Whitespark Local Search Summit in Sept 15-17, 2020
• Testing? A Local Q&A Box in Mobile Results – SERoundtable.com
• Google My Business Adds Black-owned Attribute – Krystal Taing – LocalU.org