Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- Lord & Taylor files for bankruptcy – RetailDive.com
- Apple Buys Startup to Turn iPhones Into Payment Terminals – Bloomberg.com
- Saying adieu to AMP: You might be giving up rankings — and revenue – Greg Sterling – SearchEngineLand.com
- Know who’s in the know: Get community updates in Maps – Official Google Blog
- Yelp Strikes Again – Twitter.com
Mary’s Links
- GruntWorkers.com
- GMB Primary Category Effects Features Available – Choose Carefully – Krystal Taing – LocalU.org
- Unique Challenges for Enterprise Local SEO with Krystal Taing – ByTraject.com
- New Google Screened Categories Available for Local Services Ads – Krystal Taing – Local University
- Why B2B SaaS Companies Should Stop Ignoring Lead Magnets – Dev Basu – Powered By Search
Carrie’s Links:
- “Fair or Fake”? 8 Examples of Negative Reviews on Google – Joy Hawkins at SterlingSky.ca
- Whitespark Local Search Summit in Sept 15-17, 2020
- Testing? A Local Q&A Box in Mobile Results – SERoundtable.com
- Google My Business Adds Black-owned Attribute – Krystal Taing – LocalU.org
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
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