Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
Walmart teams up with Instacart for same-day delivery
Uber and Lyft must classify drivers as employees, judge rules, in blow to gig economy
Majority of chains call local-digital marketing an ‘untapped opportunity’
Retail Therapy: The last Blockbuster lists itself on Airbnb
Facebook launches free ‘paid online events’ for SMBs and others
A Google Search bug wreaked havoc on the search results last night
Google My Business Rolling Out New Direct Edit Experience – Local University
Don’t miss out on the Local Search Summit
Dave’s Links:
Why You Might Not Want a Featured Snippet
Google May Lose Market Share When This Change Rolls Out
Google My Business asks “Did you use this Business?” – Local University
Virtual Webmaster Unconference – Sessions
