Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending July 6, 2020.
Mike’s Links:
- Nordstrom tells landlords to expect just half their rent until January 2021
- Shop Small Initiative Reboot from AmericanExpress.com
- The Battle for the Last Mile: A Jilted Uber Eats Pursues Runner Up Postmates – Localogy
- Bringing free retail listings to Google Search – Google Blog
- Google Tests Local Panel Ads Again, But With No Opt Out – SERoundtable.com
- June Local SEO AMA Webinar Recap – GatherUp.com
- Have Review Attributes Fixed A Google Review Problem? – GatherUp.com
Mary’s Links:
- We Asked the Experts: How Do You Measure the Success of a Local SEO Campaign? – BrightLocal
- GMB Spam Survey – Persuaded.io Blog
- Does Adding Keywords in an Image Filename Help Ranking? – Sterling Sky Inc
- The Forgotten History of Link Ranking Algorithms – Search Engine Journal
Carrie’s Links:
- BrightLocal Local Search Clinic with Martha van Berkel on Weds July 8 – BrightLocal.com
- Tests seen this week:
- Andy Simpson spotted a local listing carousel in maps – via Twitter
- Images next to organic SERPS in Desktop – spotted by Colan Nielsen
- Beginner’s Guide to jSON – Alexis Sanders – Moz.com
- Auto Dealer Google Listings are a Wreck via Darren Shaw @ Whitespark.ca
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
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