Video: Last Week in Local 7/6/20

Carrie Hill

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending July 6, 2020.

Mike’s Links:

• Nordstrom tells landlords to expect just half their rent until January 2021
• Shop Small Initiative Reboot from AmericanExpress.com
• The Battle for the Last Mile: A Jilted Uber Eats Pursues Runner Up Postmates – Localogy
• Bringing free retail listings to Google Search – Google Blog
• Google Tests Local Panel Ads Again, But With No Opt Out – SERoundtable.com
• June Local SEO AMA Webinar Recap – GatherUp.com
• Have Review Attributes Fixed A Google Review Problem? – GatherUp.com

Mary’s Links:

• We Asked the Experts: How Do You Measure the Success of a Local SEO Campaign? – BrightLocal
• GMB Spam Survey – Persuaded.io Blog
• Does Adding Keywords in an Image Filename Help Ranking? – Sterling Sky Inc
• The Forgotten History of Link Ranking Algorithms – Search Engine Journal

Carrie’s Links:

• BrightLocal Local Search Clinic with Martha van Berkel on Weds July 8 – BrightLocal.com 
• Tests seen this week:
  • Andy Simpson spotted a local listing carousel in maps – via Twitter
  • Images next to organic SERPS in Desktop – spotted by Colan Nielsen
• Beginner’s Guide to jSON – Alexis Sanders – Moz.com
• Auto Dealer Google Listings are a Wreck via Darren Shaw @ Whitespark.ca