Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links
- Walmart to customers: Everybody must get masked
- The Next Phase of the Retail Apocalypse: Stores Reborn as E-Commerce Warehouses
- Lyft sparks uproar after opening store to sell masks to its drivers
- Airbnb Was Like a Family, Until the Layoffs Started
- Amazon’s Dash Cart offers another version of checkout-free technology
- Why (almost) everything you knew about Google CTR is no longer valid
- SEO CTR by SERP Feature & SEO Projections Template
- #BrandSERP measurement is here! Check out the grades (for quality and control) here (NB Kalicube tracks over 75,000 Brand SERPs. ) @jasonmbarnard
- Google Hijacking GMB Phone Number with LSA Call Tracking Number via Tom Waddington at Twitter
Mary’s Links:
Carrie’s Links:
- Products in GMB Have a New Look in the Dashboard via Joy Hawkins on Twitter
- Google returns to Q&A and REview “normal” – via Mikey B on Twitter
- Do the services in GMB affect Local ranking? – Joy Hawkins – SterlingSky.ca
- Joy spoke at Mozcon last week – get her deck here
- Mining Competitor Insights – Jordan Choo – BrightLocal
- 5-minute data studio for beginners Video Series – Nick WIlsdon
- Updates to the AgencyAutomators Postamatic tool – Noah Learner
