Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending May 25, 2020.
Don’t Forget To Get Your Ticket to LocalU Advanced – June 3, 2020 – Tickets just $99 – 10% off with LWIL10 promo code. Full scholarships available!
More info: https://localu.org/upcoming-events/localu-advanced-virtual-june3-2020/
Mike’s Links:
- Kroger is a COVID Anti-hero – Popular.info
- Cut the middle man: Restaurants plead with customers to abandon delivery apps – NBCNews.com
- It’s tough out there. But some small businesses have prospered – TheGuardian.com
- Big Tech’s aid to small business comes with a catch – Axios.com
- Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses – Greg Sterling – SearchEngineLand.com
- Social Distancing Is Not Enough – TheAtlantic.com
- It’s Not All About PageRank – OHGM.co.uk
- Does Creating Backlinks to Your Google My Business (GMB) Listing Help Ranking? – Joy Hawkins, SterlingSky.ca
Carrie’s Links:
- Google Review Attributes Expand To New Categories – Mike Blumenthal – GatherUp.com
- When you order food through delivery apps, restaurants pay – 9News.com Denver
- NINE CHARTS THAT SHOW COVID-19’S IMPACT ON HOME SERVICE BUSINESSES – Jobber Academy. Hat tip Darren Shaw
- 20 Marketing Experts on Content that Helps Sales Reps Sell – Part 1 – Modus.com
- 20 Marketing Experts on Content that Helps Sales Reps Sell – Part 2 – Modus.com
- The truth about digital PR: what is normal when it comes to links and coverage? Shannon McGuirk – Aria
- LINK BUILDING FOR Local Relevance and TOPICAL AUTHORITY – Blake Denham & Nick Eubanks
- GMB Adds “Manage insurance info for your practice” Section to Help Center – Colan Nielsen, LocalU.org
Special thank you to our LocalU Gold sponsor PlacesScout. They are a multi-faceted tool for examining and monitoring a variety of local SEO functions such as map rankings. Check out their GMB Radar Change which monitors and notifies you of changes to your Google Business Listing – whether it was initiated by a user or an account manager.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
- Video: Last Week in Local for 1/19/2021 - January 18, 2021
- Video: Last Week in Local January 11, 2021 - January 12, 2021
- Video: Last Week in Local – January 4, 2021 - January 4, 2021