Video: Last Week in Local 5/11/20

Carrie Hill

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending May 11, 2020.

Mike’s Links:

• Luxury retailer Neiman Marcus files for bankruptcy as it struggles with debt and coronavirus fallout – CNBC.com
• Uber and Lyft face worker misclassification lawsuit from CA Attorney General and city attorneys – Techcrunch.com
• Changes in Consumer Behavior: Rising Retail Categories – ThinkWithGoogle.com
• Clio’s COVID-19 Impact Research Briefing: May 4 – Clio.com
• Georgia Opens For Business – Consumers Turn Out for Salon Services and Dining – Foursquare.com
• I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good. – BlogMaverick.com
• 120+ Online Review Statistics You Need to Know in 2020 –  GatherUp
• The 2020 Cyfe Data Drive Contest – MyTraject.com
• Promote curbside pickup in your local inventory ads – Blog.Google
• The New, Drastically Improved, Local Citation Finder – Darren Shaw – Whitespark.ca

Mary’s Links:

• Google Image Guidelines and AMP Rules for Images – HillWebCreations.com
• Deliver Instant Reputation Management Value – Aaron Weiche – GatherUp
• Take the COVID-19 Local Search Marketing Business Impact Survey – Moz.com
• 10 Best Law Firm Marketing Action Steps For 2020 . . The Post- Covid Way To Win Legal Clients And Outsmart Your Competitors – LawFuel.com

Carrie’s Links:

• April 2020 Local Algorithm Update – Colan Nielsen – LocalU.org
  • LocalSearchForum Local Algo Update Thread
  • Danny Sullivan says no tweaks on Google’s side – asks for examples
• Is Your Google My Business Listing Getting Filtered? Joy Hawkins – SterlingSky.ca
• Should You Respond To Old Reviews? – Aaron Weiche – GatherUp
• If you use COVID-19 Posts in GMB, you lose your regular GMB posts visibility – Tim Capper – Twitter.com
• COVID-19 Testing Data for Google Business Profiles Can Now be Submitted to Third Party
• LocalU Advanced Virtual on June 3 now only $99 – use code LWIL10 for 10% off!  Scholarships are available – more details at LocalU.org.
• Places Scout – Gold Sponsor of LocalU – Check out their Geo-Matrix Ranking Reports.  This allows you to see a grid of rankings on a map for a specific keyword over time – complete with a downloadable gif that you can share with your clients/team!