Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending April 4, 2020.
From our Discussion about Adapters, Innovators and Pivots:
- Complete Telehealth Platform for Your Telemedicine Needs – PatientPop
- While Many Restaurants Struggle, Here’s How One Is Thriving – Wired.com
- Doable Examples of Online/Remote Services Offered by Local Businesses – Phil Rozek – Local Visibility Systems
Mike’s Links
- eBay is waiving seller fees for new businesses to help shuttered retailers move online – TheVerge.com
- Hobby Lobby Reopened Stores in States With Coronavirus Lockdowns – DaringFireball.net
- Hobby Lobby quietly reopened stores in at least 2 states, defying coronavirus-related shutdowns and prompting police intervention – BusinessInsider.com
- Microsoft Sees Higher Desktop Searches, Opportunity For Brands To Jump In – MediaPost.com
- COVID-19 Community Mobility Report – Google.com
- Listening To Customers – Mike Blumenthal – GatherUp.com
- Allstate To Return $600 Million in Auto Premiums to Customers as Pandemic Cuts Driving – Reuters.com
Mary’s Links
- How to Add a COVID-19 Announcement to Your Website with Schema – Nick Pierno – Whitespark.ca
- Industry Insights: Coronavirus’ Impact on Search – SEOClarity.net
Carrie’s Links
- GrubHub/Seamless’s pandemic initiatives are predatory and exploitative, and it’s time to stop using them – TechCrunch
- Google Maps With Takeout & Delivery Labels – SERoundtable.com
- Do GMB Products Impact Ranking and Drive Website Traffic and Conversions? [Case Study] – Colan Nielsen – SterlingSky.ca
- Buy Access To LocalU Advanced Google My Business Masterclass – Video – LocalU.org
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
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Ha! Love John Prine and that song. Now that I know how you feel, I’ll be looking forward to the next in-person Local U in a state or country where it’s legal. No need to drink those IPAs at the mixer Mike — just bring the good stuff!