Last Updated on April 28, 2020
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending April 27, 2020.
Mike’s Links:
- Automatic Instacart Bots – Schneier on Security
- AP: Publicly traded firms get $300M in small-business loans – APNews.com
- COVID-19 DEVASTATING HOTEL INDUSTRY – AHLA.com
- What’s Amazon’s Market Share – Benedict Evans via Twitter.com
- The Impact of COVID-19 on Google My Business Listings – Reputation.com
- SpecialAnnouncement COVID JSON-LD Generator – aymen-loukil.com
- Yext Replacement Service – Darren Shaw – Whitespark.ca
- Google Screened Local Services Ads Profile Update – TomWaddington.com
- It’s Now Free to Sell Products on Google – Google.com
- To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’ – Greg Sterling – SearchEngineLand.com
Mary’s Links:
- Does the Service Area in Google My Business Impact Ranking? – Sterling Sky Inc
- How to Boost Engagement with Tactical Local Email Marketing – BrightLocal
- Video creation is fast, easy and free with YouTube Video Builder
- Here are the public companies that got coronavirus aid meant for small businesses – Marketwatch.com
- Free PageRank E-Book from Princeton – Search Engine Journal
- Smaller Gyms Renting Equipment to Members for Monthly Fee Amounts – Carolyn Lyden via Twitter.com
- Data Studio Keyword Tracking by Noah Lerner – BikeShopSEO
Carrie’s Links:
- Google Q & A is Starting to Return – Mike Blumenthal – GatherUp
- COVID-19 “Get Online Care” Links Showing on Mobile – Carrie Hill – Localu.org
- Urgent/Immediate Care Links Only Showing for Big Metro Areas
- How to Use Structured Data to Support E-A-T Lily Ray – SearchEngineJournal.com
- Getting to great matches in Google Search – Google Blog
- Page Speed for SMB’s: Improving Page Speed – Part 3 – Niki Mosier – LocalU.org
- Webinarville
Mike’s Zoom-friendly Game Link
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
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Looking for the link to Noah Leaner’s Data Studio tool. Could not find a link in the show notes and a quick Google search could not find it. Any help? Thanks!
Hey Gary, thanks for the heads up! Here it is!! https://bikeshopseo.com/resources-and-guides/free-google-data-studio-rank-tracker.html