Video: Last Week in Local 4/13/20

Carrie Hill

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.
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Please join us for the last week in Local Search for the week ending April 13, 2020.

Mike’s Links

• John Prine: 25 Essential Songs
• How to Shoot Portraits Through FaceTime – PetaPixel.com
• Foursquare and Factual merge, CEO Shim to lead combined company – Greg Sterling – Search Engine Land
• Yelp cutting 1,000 jobs, furloughing others – Axios.com
• The Virus Changed the Way We Internet – NYTimes.com
• How to Mark Your Restaurant as Temporarily Closed on Tripadvisor | TripAdvisor For Restaurants
• The Ordering.app Acquired by Google

• ‘Food orders’ tab in GMB inviting restaurants to do delivery with The Ordering App (https://t.co/iOmBvVZOgp). Looks like Google acquired them. @rustybrick @mblumenthal @gsterling pic.twitter.com/SjH1v5o6Mb

  — Thibault Adda (@thibaultadda) April 9, 2020

• Connecting people to virtual care options – Blog.Google.com

Mary’s Links

• What Readers Want During COVID-19: Content Ideas for Every Niche –  Amanda Milligan – Moz.com
• Vlog #62: Dan Leibson – On Google Local Neural Matching & Multi-location Brand Issues in Google My Business – Barry Schwartz – Search Engine Roundtable
• Introducing Thryv Adapt: Get Thryv for Whatever You Can Afford during COVID-19 – Thryv
  • Gatherup Offer can be found here:
    

    In looking to help our customers and our community, @GatherUp is excited to offer other @ByTraject tools in social media, keyword tracking and reporting dashboards FREE for 90 days to our customers. Get the details: https://t.co/0GFCDJu30w

    — GatherUp (@GatherUp) April 13, 2020

• Google Postpones New Partners Program Requirements To 2021 – Barry Schwartz – Search Engine Roundtable

Carrie’s Links

• GMB Reviews Coming Back – Sort of – Mike Blumenthal – LocalU.org
• The State of Reputation Management 2020 – Damian Rollison – Streetfight Mag
• Page Speed for SMB’s: Why Page Speed Matters – Niki Mosier – LocalU.org
• Landing Pages – The Ultimate Guide (Best Practices, Examples) – Nick Schaferhoff – Torque by WPEngine
• How to Monitor Your Google My Business (GMB) in the Page-oscope – Cindy Krum – MobileMoxie
  • Can also be done using http://visualping.io/
• Webinars:
  • Google My Business Q&A and Spam Update – Jason Brown – Local Marketing Institute
  • Gather Up Local Search AMA webinar on Thursday, April 23rd at 2pm ET.
  • Webinar | Local Search Clinic  – Service Area Business Weds April 15 11am ET – with Colan Nielsen @ BrightLocal