Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s News
- With plans for 350 store closures, Gap flees the mall
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
- Mexican restaurant takes political stand with sign declaring ‘No Love, No Tacos’
- Facebook is testing a Nextdoor-like ‘Neighborhoods’ feature in Canada
- 17 Local SEO Experts You Need to Follow on Twitter
- Bug Report: Google Products are not showing any text or buttons. It’s been escalated via the GMB Forums
- 4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday
- Vlog #91: Mike Blumenthal Importance Of Review Attributes & Content Generation (Part Two)
Mary’s News
- How to Create an Effective Press Page to Attract Coverage and Links- Ann Smarty – Convince & Convert
Carrie’s News:
- Last Week we reported on poor wait time results on GMB, many on the thread in GMB forums are reporting its been fixed. My local results are corrected as well
- How do you get a place label in google maps? Joy Hawkins – Sterlingsky.ca
- Bug Report: Google Products are not showing any text or buttons. It’s been escalated via the GMB Forums
- Part 2 of Mike’s interview with Barry Schwartz – Mike Blumenthal Importance Of Review Attributes & Content Generation (Part Two) – #91
- How is Google using images to improve search experience? Mike Blumenthal, David Mihm & Garret Sussman discuss on this GradeUs Webinar.
- Thanks to Jason at Review Fraud for sponsoring 5 LocalU Advanced Scholarships!
- What We Learned From A “Google Only” Marketing Approach – Mike Blumenthal – GatherUp.com
