Last Updated on July 16, 2018
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
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Alphabet is turning Loon and Wing into full, independent companies within its X moonshot factory. The two companies will be classified as “Other Bets” within Alphabet, alongside former X projects like Waymo, Chronicle, and Verily.
New ads appearing on Google local knowledge panels are driving orders away from the restaurant direct and instead are directing traffic through extremely prominent ads on the knowledge panel for each business to third party services for food deliveries which require these restaurants to pay a commission for any of the orders placed through the ad instead of the site directly.
Spotted by Colan Nielsen
Key Takeaways 381% more backlinks on average to top ranking landing pages in 2018 vs 2016. The average number of reviews on Google for top local ranking sites are up 30% from 2016. The average Google page speed for mobile on top ranking sites is up 15% from 2016. 72% of all the searches we performed had local pack ads showing on mobile. 31% of top listings had questions on their GMB profiles while only 9% of top listings had answers.
Google’s doing everything it can to keep searchers on its pages rather than sending them off to other sites-including yours! Take this quick quiz to see how well your own Brand page at Google is doing.
Its sales are up 29.2 percent versus a year ago, when it commanded 43 percent of all e-commerce retail sales.
All customers using location extensions (all geographies) should be able to access these reports by the end of July. It’s not only available to enterprises but small business customers as well. Google stressed that all visitation data is “aggregated and anonymous.”
Organization accounts are now able to sync locations in Adwords, as you could in the old Google My Business Dashboard.
Google formally announced the roll out of this very useful KeyWord feature.
Mary, Carrie and I detail the new feature and how you might use it.
Joy did a great piece analyzing the impact of Google’s recent take down of reviews.
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