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Viewing 12 posts - 1 through 15 (of 126 total)
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  • in reply to: Lightning Releases #7859

    Phil Rozek
    Participant

    @Todd

    I’ve only used PRWeb. Yes, they’re expensive, but their reporting, targeting, and analytics have gotten more sophisticated over the years, and PRWeb does what you’d expect them to.

    Not the answer you were looking for, I realize, but hope it helps.


    Phil Rozek
    Participant

    I haven’t seen any increase in one-boxes since early February. (Since the Hummingbird rollout in 2013, sure.)

    in reply to: Over-Optimized Website #6558

    Phil Rozek
    Participant

    Joy, Darren’s assessment is right on the money, IMHO. That’s why I turned Russell down as a client last year. He only seemed willing to rearrange the deck chairs, as they say.

    in reply to: Urgent Safety Matter: How to become unfindable #6337

    Phil Rozek
    Participant

    @Ed

    Yeah, I think you and Andrew nailed it.

    in reply to: Urgent Safety Matter: How to become unfindable #6335

    Phil Rozek
    Participant

    @William

    Another thing you might consider to get some misinformation out there fast: a paid press release (e.g. through PRWeb). What you’d say in the press release could be any number of things. But the benefit is that they rank highly for brand-name and people-name searches, they rank almost instantly, and to the uninitiated (like the crazy ex-con) they look like official news.


    Phil Rozek
    Participant

    I think of local SEO (these days) as being like haiku. Yes, in a way it’s very circumscribed: The first line of each poem has to be 5 syllables, then 7, then 5 again. And you have to have a “nature” theme. But beyond that, what you put in the poem is up to you, and that’s where the creativity comes in. I think very little has changed about local SEO; earning links and reviews and getting good content on your site are still the big differentiators. And that’s where it gets fun and where business owners most need help.

    in reply to: Importance of Location in URL #5716

    Phil Rozek
    Participant

    @William

    I’d agree that “location in URL” has been fading as a factor. All other things being equal, sure, it’s a minor advantage.

    in reply to: Personal Branding #5460

    Phil Rozek
    Participant

    @JR

    I’d agree that, yes, it’s possible to do local SEO for a person’s name. How many stumbling blocks there are depends on how common the name is. For someone with a weird name (like me), Google can be pretty confident it knows what someone is searching for. But for “John Smith” Google’s less likely to show branded results, let alone all the “right” ones.

    Also, I don’t know why the citations and GP page would read just “John Smith” or “Jane Doe” or some other name as-is. I’m with Mary on this. I see it all the time with lawyers and doctors, etc, but there’s usually a “DDS” or “Attorney at Law” or something. I’d avoid a naked name.

    in reply to: Business Name not changing after post verification #5184

    Phil Rozek
    Participant

    @Ben

    It’s hard to say. But I’d definitely suggest making sure CitySearch, YP, and HealthGrades are squared away.

    in reply to: Where is the Centroid on this one? #5174

    Phil Rozek
    Participant

    @dana

    The plot thickens!

    in reply to: Where is the Centroid on this one? #5172

    Phil Rozek
    Participant

    Hey Ben,

    I agree with Dana, David, and Linda.

    It’s interesting that the guy in position D isn’t there anymore – at least for me. All the top-7 businesses are in a pretty tight grouping. Did he “drag the map” (as Dana nicely put it) for a long time? Makes me wonder if his high rankings were a fluke to begin with, and now we’re seeing “normal” again.

    in reply to: Bad review from Questionable Yelper #4963

    Phil Rozek
    Participant

    Hey Chris,

    Feel free to send me the link to the page and I’ll take a look.

Viewing 12 posts - 1 through 15 (of 126 total)