Forum Replies Created
August 30, 2019 at 1:01 pm in reply to: Home Builder Client – Questions About Close-Out Communities #20426
Thank you, David!August 26, 2019 at 7:54 am in reply to: Home Builder Client – Questions About Close-Out Communities #20401
Thank you for your response. This is an interesting tactic. Their neighborhoods are across a few different states, so I’m wondering if Google would flag them since they are going to be jumping so far.
What do you think about turning them into service area businesses after they are “sold out”? Our client is Lennar Homes, but you can see how they position themselves on GMB. I can’t get a good sense of what they’re doing once a neighborhood is completely sold out.
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Yes, the locations have reviews.
For a month, 9,782 total searches: 8,344 discovery searches. 1,438 direct searches.
Thanks Mike! I appreciate it.
As of this morning, this is what Google is providing for their top 20 queries:
1 jupiter dental group 168
2 jupiter dental 99
3 jupiter dentist 59
4 dentist jupiter florida 47
5 dentist jupiter 46
6 dentist near me 46
7 dentist 43
8 affordable veneers 17
9 dentist accepts medicaid 12
10 oral surgeons near me 11
11 175 <10
12 affordable dental <10
13 affordable dental near me <10
14 affordable dentist <10
15 affordable dentist near me <10
16 alliance dental center <10
17 alpha dental <10
18 back pain doctor <10
19 back pain doctors <10
20 bayside dental <10
Can you clarify the difference between a branded pack or a keyword pack?
For the last month, it says 16 percent of our searches are direct, while 84 percent is discovery. But the breakdown of our top five queries don’t begin to mirror that. Say Google is counting “Jupiter Dental Group” and “Jupiter Dental” as direct searches, it would appear that there were more direct searches than discovery.
1 jupiter dental group 155
2 jupiter dental 83
3 jupiter dentist 61
4 dentist near me 45
5 dentist jupiter 41
(Rest of the queries are >10)
Another example would be our office called Plantation Dental Services (in Plantation, Florida). It’s showing as 89.2 percent discovery, 10.3 percent direct. However, with a name so close to a category search, how are they defining the difference? Here’s the top 5 queries:
1 plantation dental 186
2 dentist near me 119
3 plantation dental services 109
4 dentist in plantation 85
5 dental plantation 52
Thanks all! I agree with everything you mentioned.
Thanks all! I e-mailed support twice and they just kept coming back with I should update my appointment URLs (haha).
I finally got on with chat and they confirmed it was coming from a vendor (that claimed it wasn’t them).
Thanks for your help!
Gotcha! What about for NAP purposes? We’ll have other listings for just the office in aggregators, etc. Or, should we list those as Company Name: Practitioner Name as well?
Thank you, Joy! I will now. 🙂
It looks like the location it’s for is in Fort Lauderdale. The Google Support rep I spoke with said they’re set up as a service area business, so that’s why they’re listed as so. Though, I’m not sure that’s actually correct for the business.