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  • in reply to: Diversifying local SEO services – Niching down #20355

    Mary Bowling
    Keymaster

    Then I would begin by looking at my agency’s strengths and compare them to the common weaknesses of most other Local SEO agencies. What do you do better than most other agencies? Which clients and types of clients have you been able to really help with their bottom line? What types of clients or types of businesses have proven to be most profitable for your agency? Which clients is it easiest for you to keep happy? Which niches do your people enjoy workig in the most?

    You don’t necessarily have to niche down into a certain industry, either. Local Search, like search in general, has become such a broad discipline that you might to think about specializing in a specific aspect of local search, like great local content or local link/brand building or service-area businesses with 10-50 locations, if you want to get very specific. Many Local SEOs avoid service area businesses, so that might be something worth concentrating on.

    in reply to: Diversifying local SEO services – Niching down #20350

    Mary Bowling
    Keymaster

    Are you looking at this backwards? What are your goals other than making more money?

    IMO, You need to build up proven expertise in a niche in order to do well for your clients. That is what enables you to charge more – proven expertise and doing well for your clients.

    in reply to: Google My Business Briefcase #19147

    Mary Bowling
    Keymaster

    Joy Hawkins at Sterling Sky uses it to schedule Google Posts and says she likes it. As I see it, that is it’s main value right now – you can set up a month’s worth of posts and it posts them on the scheduled day.
    However, it does look like the goal is to expand it into a dashboard fro managing more on GMB.

    I’ve tweeted with the person behind it several times and he is very responsive. I’m sure he’d be open to any questions you may have.

    in reply to: Taking down PBNs #18984

    Mary Bowling
    Keymaster

    Sadly, I just don’t see a way forward for most of us to accomplish this when trusted advisors, like Mike Blumenthal, are ignored by Google. Publicly embarrassing Google isn’t even very effective any more.


    Mary Bowling
    Keymaster

    I’m just saying that it would be easy for others and Google to believe that there may be some monkey business going on.
    Deon has a GMB listing that is live, but not named according to the guidelines. Perhaps Google believes it’s a duplicate listing???
    OR as you say, it just may be persistent competitors and a poor system at Google.
    Please let us know how this turns out.


    Mary Bowling
    Keymaster

    When I look at what’s going on I suspect the reports may be for name spam rather than virtual office spam.

    Check the attorneys’ records at the state bar association. I see discrepancies in business name and a bad email address. I suspect the business name was changed from Deon Goldschmidt Attorneys APC and that the URL used to be calinjurylaw.com .

    I also checked for a San Diego business license for both Deon Goldschmidt Attorneys APC and San Diego Personal Injury attorneys and cannot find a license or a dba for either of them.

    Attorneys are the first ones to declare that they are totally legitimate, but I’ve run across many of them who are not. What is the real SEO history of this firm?

    You also mentioned that “neither one is virtual”. I don’t see any online evidence of more than one office for this company?

    in reply to: Green GMB Listing Pin on Maps #18899

    Mary Bowling
    Keymaster

    In my experience, green pins usually indicate businesses that have an ad.

    in reply to: Cover Photo Not Updating #18754

    Mary Bowling
    Keymaster

    Your preferred cover photo is just a suggestion to Google. It will choose the photo it wants to show: “Cover photo: Showcase your page’s personality. Adding a cover photo automatically sets it as your listing’s preferred photo. This action doesn’t guarantee it populates as the first image for your business, but it does tell Google that you prefer to display this photo.”

    Check to see what you already have set as the cover photo for that listing. Make sure it meets Google requirements for that image :1080 x 608 pixels, minimum 480 x 270, maximum 2120 x 1192 – and meets quality guidelines: “The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.”

    If that’s not the issue, then I’d try deleting and then re-uploading different images as the cover photo until something acceptable sticks.

    in reply to: Mystery GMB Listing #18751

    Mary Bowling
    Keymaster

    If it’s a franchise location, I’d start by examining the data uploaded to GMB to see if the problem is from simple mistake.

    in reply to: Two Similar businesses, One Location #18736

    Mary Bowling
    Keymaster

    IMO, most humans would consider this to be a single business – pest control companies can kill mosquitoes and mosquito control falls under pest control.

    More importantly, the client should also consider whether it is wise to fragment his brand entity by trying to break it up into two different brands. I would compare it to a lawyer who does criminal defense and creates a separate brand for his DUI defense services.

    Most of us are encouraging brands to consolidate in order to gain the many benefits associated with marketing a single brand over multiple brands.

    in reply to: Going to the Source – Citation Submission and Editing #18735

    Mary Bowling
    Keymaster

    BrightLocal also has quite customizable citation services and you can choose the data providers if you wish.

    in reply to: Hi from La Mirada #18734

    Mary Bowling
    Keymaster

    Thanks Steve, welcome to the LocalU Community!

Viewing 12 posts - 1 through 15 (of 632 total)