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Thank you Will. That is incredibly helpful!!!
PS – I really liked this post that MOZ emailed about the skyscraper technique…
I recently updated my website and wanted to get some feedback as well. Thoughts? Justmind.org
My thought is it would help to have a clearer call to action (remove the “meet our team”, scoot the one our consult over, and have a contact form builtin). I debated cutting off the services description in the middle of the page but think it helps onpage SEO.
I am still not where I want to be in terms of organic rankings but we are higher than any of our competition in Domain Authority (21) and Page Authority (32). I got Whitespark to build a chunk of local and generic links for us and we did about 30 high quality local ones ourselves including the BBB and the Austin Chamber of Commerce.
Any thoughts as to what we could do better?
@Ed – Any chance we could see those examples?
@Aaron – I totally agree! It was a unique blog post with a wonderful result. I keep noting search terms of “fart therapy” being used to find the post. Schools have actually added it to their curriculum for class discussion of studying what it is like to be a therapist.
@Ed – I look forward to seeing your examples.
@Ed – That would be incredibly helpful. Tracking conversions (of who emails us to become a client) has been incredibly helpful to figure out where our clients are coming from and what helps them to convert. The result sometimes has been surprising things like I wrote a blog post about farting in a therapy session (it turned out to be a good thing) and I can directly see that the practice has gotten 30 new clients from it and a ton of web traffic.
@Mike this is showing my newbie-ness here but how would I apply “barnacle SEO” at Yelp and Therapists.psychologytoday? I have watched Will’s video on it and I am still a little confused as to how to apply that for my company/industry. Thank you for being such a great teacher!
Will, you mentioned you had done some work in addiction treatment and you might have a chance to poll your team for some recent tactics. Any suggestions?
@amy – do you have any press release services that you suggest?
@gregory – I am still trying to scope all of that out in the counseling world. We will be supplying some content for ScienceofRelationships.com (they also get featured on Huffington Post). Do you have any suggestions for suggestions on ways to find influencers?
I updated it and that is what is currently showing instead of the one they had picked in the past.
Under Google Places you can now choose the “profile photo” that comes up with your account. It looks like they recently updated the dashboard and further linked it with Google Plus.
Hey Will. I was just checking in to see about the the tactics you referenced from the addiction treatment work you have done? That would be very helpful info. I hope all is well in NOLA!