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Here’s a general Google Analytics response and a Google Adwords one:
If you’ve implemented Google Tag Manager you’ll be able to see the click-to-call as events within Google Analytics. You’ll see the exact number called (if you have different numbers on your website) and they’re easily tracked via events in GA. It’s pretty straightforward and there is no recurring cost.
The downside is that you won’t have full call tracking. You’ll only be tracking people who are on your site via mobile and use click-to-call (thus being able to track the call as an event).
You can specifically set-up call tracking for Google Adwords, but there are caveats there as well. Google has a pretty good support page on the topic here:
I hope that helps! -Ed
I think a 301 is the way to go in your case. And since it sounds like you have an agreement that this can be redirected it sounds like the way to go from my perspective. I’m also assuming the people at the outfit wouldn’t know the difference and will keep the followed link there and not mess with it. I don’t really see a downside to doing it.
I hear you, Chris. My boys are 6 and 8.
And yes, you will likely be in the dog house 🙂
We really appreciate you heading out to Seattle for the event!
Awesome! Looking forward to seeing you in Seattle, Chris! Did you book any extra days to explore Seattle? It’s a great city.
Timely post, Casey. I just got off a call a few minutes ago with one of our clients (an urgent care provider with three locations) discussing the results of their website relaunch in mid-November. We removed close to 80% of the content from the homepage. It wasn’t necessarily junk content, but it was a bunch of stuff that corporate really wanted there. We finally talked them into doing what’s best for users (you know, helping them find an urgent care if they’re sick or injured) and it showed a considerable boost from an organic search perspective. In isolating organic traffic we noticed they saw the biggest jump from organic mobile traffic (that’s the screenshot I attached). What’s interesting is that we weren’t even trying to improve organic traffic. It was all to create a better user experience. I wouldn’t claim that by removing content the organic search results improved. But all we really did was remove content. It’s interesting, though. Does anyone else have similar results?
My 2 cents regarding removing / not removing pages is to remove content and / or pages that don’t provide value to the user. There are definitely cases where I’ve left pages that were sub-optimal because they rank well and deliver a lot of traffic. But if it’s close I’d say the tie goes to the user 🙂
- This reply was modified 3 years, 9 months ago by Ed Reese.
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I’d get started by using the Whitespark Citation tool. Here’s a link for you:
Where exactly is Merriam located? I tried to look but most of the references are for Merriam-Webster 🙂
That will help in understanding if Merriam is a stand-alone location from a citation standpoint or part of a grouping of cities. Either way you’ll want to know which citations are authoritative for the automotive industry. The Whitespark tool is a great way to get started with that. I’d also recommend doing several searches that are relevant for your client and see which citations show up on page one. That will also help get a good gut-check on which could be a possibility.
From a process standpoint I’d then create a spreadsheet to put together likely citations list and prioritize which ones to pursue and put together a bit of a to-do list based on priority and cost.
Others on the LocalU forum can get much deeper in terms of the nitty gritty details, but it sounds like a nudge in the right direction is what you’re looking for at the moment. I’d also take a look at a few of these posts for guidance.
I also think this blog post from Phil Rozek will help point you in the right direction.
Hope that helps!
To continue on Mike’s idea, I’ve seen considerable improvement of reviews (though not Glassdoor) by owning up to issues, having the discussion, and showing that the company is making an effort. Worked with a hotel / casino (and if you want to see horrible reviews I encourage you to read casino reviews 🙂 to improve their Trip Advisor ratings. By engaging and showing they are attempting to address the issues at hand they were able to improve their star rating from 3.2 to 4.5 in a little over a year. More importantly, even when something bad did go wrong (like losing a lot of money at a casino) they did vent a bit, but have a higher star review. I believe this is due to them knowing the company was actively engaging on the platform (in their case Trip Advisor). I’d encourage them to address it head-on and consistently.
I’ve been wondering the same thing. I haven’t taken a deep dive there is a bit. When is your article? I’d be happy to provide some supporting data to help out. Just let me know when you’d need it by.
I’d like to chime in as well. Great responses from Professor and Tony! I’d like to add my take on a similar tone. In my opinion this boils down to trust and business growth for your client. If your clients know that you’ll do whatever it takes to help them grow their business and trust you to help them you’ll be good. From everything you’ve described it sounds like that’s the case. Some of this is redundant from Professor and Tony, but here’s how I’d approach it:
1) Get away from reporting rankings
2) Reverse engineer how to increase new patients / retain current ones
3) Explain your strategy and process to your client in a way they understand
I’ve found that #3 is the one that is the most powerful. I’ve drawn cartoons, MASSIVELY simplified what we do so they “get it.” This accomplishes a few things. First off, they grateful that you’ve taken the time to educate them. By helping them feel smarter about themselves and more confident in the process itself. It takes it away from the realm of online marketing voodoo to something they have a new competency in. And you’re the one that helped them get there. I’ve found this process valuable in both retaining current clients as well as gaining new ones.
You’re totally on the right track by thinking of new ways to report what you’re doing on their behalf. But I advocate going beyond the report itself to fully educating them in whatever way works best. This could be meetings, calls, webinars over time, etc. The process that Tony outlined provides and awesome structure / advice for a foundation. Add Dana and Mike’s information to that and you’re well on your way.
I hope that helps!
I have two clients doing really well on Houzz. I highly recommend them both for home improvement, landscaping, and other services they list. Think of it from a barnacle SEO standpoint (Mary’s blog post) as well as an audience standpoint.
I agree with Darren and Mary and operate in the same fashion. The only exception might be the senior crowd that use Bing because it’s loaded on the computer they buy (and possibly Redmond, WA 🙂
What’s the clients business? Do you know how much traffic they receive from Yahoo / Bing? Also, anyone onboard that has any tactics specifically for Bing/Yahoo? Thanks!
My thought is to create a location page for the original location (now that there is a second location). This is less from a local perspective as a patient confusion perspective, though. Anyone else care to chime in?