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  • in reply to: Quality Link Building Idea and PR Firm Suggestions #12127
    Cody Baird
    Cody Baird
    Participant

    William

    It is difficult to saying without knowing the scope of the PR. But if it’s like all the PR that I have seen in the past 10 years it looks something like generic announcements about your company and industry followed by promotion on PR Web for example.

    If that is the case then no.

    PR never seems to be enough because it rarely addresses the common questions / problems that buyers have. Those questions, the buyer journey, the buyer research behavior doesn’t follow the line of “PR” thinking in my experience.

    I like to build valuable resources (see distilled.net content matrix).

    Then promote the hell out of it on channels where my buyer hangs out, google search, Facebook, LinkedIn, industry magazines and blogs, google ad network using similar audiences and placements etc. Amplifying content in this way not only drives traffic but that same traffic usually leads to more links.

    PR addresses none of those channels as needed imo.

    • This reply was modified 2 years, 11 months ago by Cody Baird Cody Baird.
    Cody Baird
    Cody Baird
    Participant

    Rebrand is an even better idea. Especially if they plan on growing more locations.

    Couple exceptions, I do have 3 seperate instances where the business owner/DDS absolutely did not want to rebrand. In every instance it was for the following reasons:

    1. The name is associated with a location. City name, hyper local name,

    2. The community knows that office by that name for 15 + years

    3. The growth strategy included purchasing established practices. And with those practices come many years of brand equity and thousands of patients familiar with the name.

    • This reply was modified 2 years, 11 months ago by Cody Baird Cody Baird.
    Cody Baird
    Cody Baird
    Participant

    The good news is that they are using a .com instead of a .ca.

    The next step is to choose US as location in Google Search Console over Canada.

    In my experience Google makes you choose between Canada and US traffic. You will receive both but one will be predominant.

    The last step is simple. Links, links, links until you die or world ends. The domain is only five years old. The backlink profile is very thin for the travel category. I would make sure that client decent link budget depending on target keywords.

    Travel can be very competitive.

    • This reply was modified 2 years, 11 months ago by Cody Baird Cody Baird.
    Cody Baird
    Cody Baird
    Participant

    Bad idea if you want to rank well. Too confusing to search engines in my experience.

    I would copy / paste the 1st site and use it for the other 3 sites. Then change the names, adress, phone and other details.

    Problem is most developers are going to stick her for 4 seperate sites.

    Even 4 different “pro sites”. (Cheap dental websites) would be better than 1 in my opinion. In terms of ranking organically.

    She will also have a small link wheel to play with if she builds 4 sites. Allowing her to interlink blog content. I have done this multiple times in this very same dental office scenario. It works well. Though not the only link building. Just a simple way to get awesome anchor text from locally relevant site and vertical.

    in reply to: Moz Pro Medium vs. SEMrush Guru #12044
    Cody Baird
    Cody Baird
    Participant

    Keyword Research
    I use SEMrush, aHrefs, GSC, GA, AdWords, maybe BWT. I started paying for Moz again to test the keyword tool. Seems promising for identifying content gap opportunities.

    Backlink Analysis
    Opensite explorer has grown to be rather pointless to over the past 4 years. The index is small and stale from my experience. We use aHrefs and Majestic for backlink analysis. We use your tool (Cognitive) + Majestic + aHrefs + GSC + BWT, and Moz (though usually pointless activity) for penguin penalties.

    Onsite & Auditing
    Screaming Frog, GSC, BWT

    I like aHref’s UI

    • This reply was modified 2 years, 12 months ago by Cody Baird Cody Baird.
    • This reply was modified 2 years, 12 months ago by Cody Baird Cody Baird.
    • This reply was modified 2 years, 12 months ago by Cody Baird Cody Baird.
    in reply to: Quality Link Building Idea and PR Firm Suggestions #11460
    Cody Baird
    Cody Baird
    Participant

    William,

    1400 is a large network. I have managed content networks of that size as a fake link wheel long ago. I currently managed a handful of small, legitimate networks of dentists, orthodontists, oral surgeons. Surprisingly we even work with a network of wood workers who sell sawblades and drill bits online along with a many other odd verticals like medical billing.

    Scholarships is good but is that a good long play? Or in other words is it enough? Can you do it every year. Will it really give you the kind of presense in the search results to truely bring awareness? Maybe. But I don’t like to rely on that kind of maybe. Especially if I am going to open a second office. Scholarships would be one of many content initiatives. Let me expand on my thought with how I am using networks and content to gain STRONG search penetration.

    How did I build a network?
    Most of these networks started with 1 client that referred all his dentist buddies for example, who referred their dentist buddies. Each office had a website, an Adwords or Yellow Pages budget, and some were also spending money on SEO, ie content, ie link building.

    I didn’t organize these networks by accident. I saw the writing on the wall with panda and penguin. So I decided to go legitimate. To see if I could legitimately scale link building and content creation without devaluing the final content product.

    Meaning good old fashion networking, meeting people, connecting like-minded individuals. Meaning creative talent investments over programming manipulation.

    I had to reinvest my time and budget from building fake link networks – to identifying businesses within similar verticals and connecting them. Teaching them how to work together, to build content together.

    I had to connect the business owners with the creative talent that could create the content.

    I had to do it in such a way that writers and business owners wouldn’t burn out on the idea and stop writing after 3 months.

    I had to make the content and link building cost effective enough that calls generated monthly was much greater than cost of content and most importantly the business owners TIME!!!!!!!!

    What coordinating content and link building looks like
    It looks like this email last night that I facilitated with two wood shop guys:

    Hi David,

    My name is Ted Leger with WooDesigner.net. I started woodworking back in the late 1990s and went on to turn it into a business (both online and off).

    In an attempt to build my writing portfolio, while also getting some exposure to my woodworking enthusiast site, I’m currently looking for quality sites like yours to write for.

    Would you be interested in publishing an article that I write exclusively for woodshopics.com? It would be 100% unique, high-quality and exclusive. I would only ask for a single link at the end of the article in a short, “about the author” section.

    If you are interested just reply and let me know. I will also send the link (from your site) to my email list of 6,000 woodworking enthusiasts!

    If not, I appreciate your time nonetheless. If you prefer not to hear from me again, just let me know and we’ll leave it at that.

    Thanks again!
    Ted Leger
    WooDesigner.net
    PO Box 1658, Leicester, NC 28748

    My email to David:
    David,
    Perfect. These are the kind of guys that I am talking about. Let’s find out if we can do the same on his website. That’s awesome.

    My Email to Ted:
    Ted,

    Good afternoon. My name is Cody Baird and I manage David’s websites and online campaigns. David forwarded your message. We would gladly accept your post. In fact, we would like to offer to do the same with your blog if you are willing. David would be writing of course.

    Carmen is our editor. She can be reached at carmen.hudson@admen.com Please copy Carmen on your post so that she can review it for approval. We should have it live on the site within 7 days of approval.

    Ted’s Response:

    Is there a particular topic you would like for me to write about? I have
    been involved with woodworking for almost 20 years, and writing longer
    than that. So if you have anything in mind I can usually take on the
    subject.

    If not, then I will come up with a topic. Just let me know, and I
    appreciate your time. I don’t want to waste your time for sure with an article that you may not need in your collection of writings.

    Ted Leger

    David’s Response:

    Ted,

    I sell a lot of Wood Owl brand wood augers and Timberwolf brand band saw blades. I don’t know if you are familiar with either of these products. If so, an article on either would be great.

    What content development looks like
    Content production consisted mostly of blog posts. Answering long tail questions to the very services each business provides.

    How we work each month on content

    Keyword Research. I round up 5000 keywords. Narrow those terms down to top 500 information and transaction queries in terms of potential to really move the traffic needle.

    Content Audit. What content is available on site to answer those 500 queries? What content is missing? Which missing content should we focus on first? Prioritize topics and create an editorial calendar. (one post per month? per week?)

    Content call. Once per month with writer and business owner to discuss the topics for that month. This shouldn’t last more than 15 mins. It is the writers job to extract the juicy info about the topic from the business owner, sales person, customer service person, whoever understands the target audience best.

    Curation & Writing. It is then up to the writer to find credible supporting content if not provided by the business owner. (by the way, the business owner will almost never be valuable in curation in my experience). Followed by writing the piece and sending back to owner/manager for final approval.

    Outreach. This is simple. Email everyone in your network that this piece could be of interest to. Then hope they link back or cover your post in one of their related posts. This is where my next important tip comes into play.

    Use the same content writer and designer for the entire network

    This is the easiest way to coordinate possible inter linking. Yes, this can be dangerous. Yes, the writer could manipulate the system. This is why you need an experienced writer that has been around the block. No need to push boundaries. That is unnecessary.

    Why a designer?

    Because $50 blog posts are lame as taking a girl on 5 dates to McDonalds and trying to sleep with her each time. Add charts, graphics, and visuals that support the content. Approach all content like it is evergreen, like it will be growing there in the search results for years to come. To be improved upon in the future, not ignored.

    Use your writers and developers as tools to help your peers with their content and website

    You are going to find that the biggest barrier of entry will not be trying to find willing participants but rather how to help them execute, ie. write the post, make the graphic, add the post to their blog. This is where I reinvested the hundreds of thousands I wasted on link wheels. I hired creative people. Lots of them. Some in-house. Many, many sub-contractors. Writers, designers, developers.

    So I could make things – digital. What things? All things. Stories, case studies, product and services, images, graphics, yadda, yadda.

    And not things for me. Hell, visit my site. I hardly ever work on it. But we spend hundreds of hours working other people’s sites, content, graphics, etc.

    • This reply was modified 3 years, 3 months ago by Cody Baird Cody Baird.
    • This reply was modified 3 years, 3 months ago by Cody Baird Cody Baird.
    in reply to: Likelihood of showing in 3 pack in adjacent area #11247
    Cody Baird
    Cody Baird
    Participant

    Toby,

    You need to do a search with the location setting to 92660. Use your target terms. Then, look at the radius of pins showing in maps. If none of the pins extend to the other area already – you’re pretty much out of luck.

    I use to force wider radius by beefing up the domain authority and building links with service + geo anchor text. It’s A LOT harder to do today than back in 2010 – 2013. But it can be done. I would never bank on that strategy today. I don’t try to pull it off anymore because I don’t believe a searcher will drive that far across town for most types of services. And Google is much more stingy with the radius in 2016

    Give me the keywords and I’ll do a screenshot to show you what I mean.

    in reply to: Google Search Quality Evaluator Guidelines #11181
    Cody Baird
    Cody Baird
    Participant

    Awesome stuff there Mary. I plowed through it over one week 4 months back. Coffee helps.

    Actually, last month we started taking time our writers to review and understand the difference between a low quality page and high quality page.

    We have actually started going back and updating old blog posts etc instead of writing or working on new content.

    I feel like Google just wrote part of the operations manual for my company.

    It also raises many questions about marking up pages again for authorship. We do for NAP, reviews and a few other items. But do I set these SMB owners up with authorship?

    • This reply was modified 3 years, 6 months ago by Cody Baird Cody Baird.
    • This reply was modified 3 years, 6 months ago by Cody Baird Cody Baird.
    in reply to: Local Edu links #11167
    Cody Baird
    Cody Baird
    Participant

    Evan,

    Have you tried paying for sponsored content with the local media? Sometimes they are called editorials, or native ads. You basically pay to have the piece placed in the paper. The paper will have a disclaimer somewhere on the article “sponsored content”, “sponsored ad” etc. But the links or mentions/citations are the same. Worse case scenario – the author / business gets mention / citation in bio. Link in the bio is better.

    Or best case scenario – the publisher allows in-text linking from the article to your page.

    PS. Don’t need a scholarship program to do this. You could promote any piece of content. 37 Point Checklist for Your Next Move. That links back to your site.

    PSS. Who cares if any links get rel=”nofollow” attributes. Those links are locally relevant and will pump up authority.

    in reply to: Large competitor has additional text on Maps listing #11164
    Cody Baird
    Cody Baird
    Participant

    Evan,

    It looks like an editorial snippet which I believe is generated by Google. Or maybe a place label, also generated by Google.

    You can find more about editorial snippets here:

    https://support.google.com/business/answer/6088158?hl=en

    and place labels here:

    https://support.google.com/business/answer/6056435

    I believe that the label is generated based off a metric of prominence. Public Storage with a domain authority of 62 vs iStorage with a DA of 34.

    Could be wrong here. Taking a stab

    • This reply was modified 3 years, 6 months ago by Cody Baird Cody Baird.
    in reply to: Getting more text on GMB listing #11162
    Cody Baird
    Cody Baird
    Participant

    Evan,

    It looks like an editorial snippet which I believe is generated by Google. Or maybe a place label, also generated by Google.

    You can find more about editorial snippets here:

    https://support.google.com/business/answer/6088158?hl=en

    and place labels here:

    https://support.google.com/business/answer/6056435

    I believe that the label is generated based off a metric of prominence. Public Storage with a domain authority of 62 vs iStorage with a DA of 34.

    Could be wrong here. Taking a stab

    • This reply was modified 3 years, 6 months ago by Cody Baird Cody Baird.
    • This reply was modified 3 years, 6 months ago by Cody Baird Cody Baird.
    in reply to: OpenCare Linking Scam #10382
    Cody Baird
    Cody Baird
    Participant

    Hilarious. I just added one of those awards to a clients site about 2 months ago. I didnt look close becuase it came from a doctor that I trust. I simply congratulated her and forwarded it to one of our devs to place on the home page as requested. UG! We added nofollow but still. I’m embarrassed for not seeing that coming. Thanks Joy!

Viewing 12 posts - 1 through 15 (of 49 total)