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Viewing 12 posts - 1 through 15 (of 43 total)
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  • in reply to: Geo-modified searches vs. Non Geo-Modified Searches #10923
    Aaron Weiche
    Aaron Weiche
    Keymaster

    As Mary hit upon, if Google can use your proximity and intent it will base the results on that. If it can’t and can only use the location you request it will have it’s results for that. As far as a study, when you execute these 2 variations you would have different factors each time that might cause the variance, all based on the sites involved. There isn’t one strict rhyme or reason.

    in reply to: Optimizing website speed #10909
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Your site is a lighter content site, so a CDN would not bring you great benefits. Since your page/site speed quest is mainly driven by Google and it’s test, I’d work to satisfy their suggestions as Mike hit upon. Getting after the “Should Fix” section and then the “Consider Fixing” sections.

    Here is a direction to pursue for cacheing: http://technumero.com/internet/how-to-leverage-browser-caching-wordpress/3213

    You listed the plug-ins you are using to optimize speed and performance, but you can also take inventory of the plug-ins you are using on the site and their impact by deactivating them one at a time to see if there is impact on your outcome. Lastly, the use of some of the movement within WP themes can also factor in.

    I wouldn’t spend my time on a “killer score” either. Improve where you can, but no need to chase a 98. Good luck.

    in reply to: Review Stars on Organic SERPs #10836
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Justin- A few thoughts and questions for you …

    1. Are you in fact using the WP plug-in or did you just copy the code and place it into the WP template or page? If you did the latter, WP causes some kind of overwrite with that.

    2. In running the structured mark-up testing tool on the page there is already a few instances of schema built into your template … if #1 is in fact a WP plug-in install, maybe there is something conflicting between these instances.

    When rendering correctly you will see the aggregateRating .

    Thanks, see you in VA in a matter of days.

    in reply to: Greetings from Upstate NY #10675
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Thanks Tim, I recognize your face from Twitter. Looking forward to your questions and contributions here at LocalU.

    in reply to: Local Content Best Practice – Multiple Locations #10673
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Toby-

    You’ll find out. 🙂

    For me, I would try to flip your equation and have at least 50% or more of the content to be unique and local to that location. Instead of looking at it in “word count”, would a human feel that location page has true local value when reading it? One compared to the next? I wouldn’t be as worried about duplicate as I would be about making sure it’s truly valuable.

    If I knew what kind of business this was and how many locations I’d throw a few specific ideas at you for content. General ideas for this can be:

    + Provide the location manager with an example, framework, list and let them write a few paragraphs that you can then edit and utilize. Nothing better than content written by a local for the page.
    + Naming of nearby landmarks, businesses, etc. in driving directions or location information
    + Use of customer comments or testimonials (Shameless plug for a tool like GetFiveStars.com)
    + List of local orgs, charities, programs you support
    + Local photos. This can again be something local staff can contribute to. 2 to 4 would be great. File names and alt tags with location.

    Hope this helps and if you can get more specific I’d be happy to weigh in further.

    in reply to: What to Include in Website Menus? #10442
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Great question Joy and topic. My take is that if your customers need the specific content to consider/work with you, you have the expertise and the content, then do it.

    I used to redesign many a small business website that had a 3 or even 4 level drop down menu and then ALL of those pages were 3 or 4 sentences. It was either all aimed at SEO or was great in planning, but didn’t deliver. I think most web designers have now bonded wit long form content, dense with answers, facts and a variety of content types. This has pushed many sites to “roll-up” the content into one strong page.

    This site has drop downs and rightfully so: http://www.simonsons.com/ (I designed it 8 years ago, so pardon other issues like responsive).

    In closing, I wouldn’t shy away from it … if the content and user experience warrants it!

    in reply to: What can be done about this? #9796
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Todd- Here is the process to ask for a Google review to be looked at.

    Go to http://support.google.com/business
    Click on ‘Contact Us’ in upper right
    Select ‘Photos, reviews, or business summaries’
    Click on ‘Inappropriate reviews’
    Select ‘Email’ and fill out the form

    I’d think the bitter SEO guy would have used a made up email or account, but maybe not since he is childish enough to do this … but if you can provide HOW you know it’s this person that will be helpful. Sending along a page from his website or another web page that shows who he is and what he is linked too, letting them know he hasn’t ever been a customer of this moving company. Good luck!

    in reply to: Hello from DC! #9766
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Welcome to the LocalU forum Marc!

    in reply to: Why do consumers leave reviews? #9090
    Aaron Weiche
    Aaron Weiche
    Keymaster

    The lack of asking is sad, but not shocking. I think if you lump together Help a Business, Inform a Business and Help consumers, then you have 18% reviewing because they want to help to some degree to some audience. That’s a little stronger.

    in reply to: Multi-Location Schema Best Practices #8769
    Aaron Weiche
    Aaron Weiche
    Keymaster

    Since a lot has already been said here, I’ll just reiterate the points from above and the ones I see valid.

    1. Once you start splitting hairs, you might be over-optimizing. 🙂

    2. Creating clarity and authority doesn’t mean redundancy. I’d personally make sure I have a location page for each location that is crawl able, useful, internally linked “well”, optimized to it’s best and using schema over and above anything else or any combination.

    3. If you have just a handful to a dozen locations and want to put them in the footer to benefit the CUSTOMER, then absolutely do that. I don’t see a need for schema EVERY time your location is listed.

    So … do both footer and location pages in schema if you want (it won’t be a big benefit IMHO), do it on location pages for sure and by all means possible make it easy for your user.

    in reply to: This Week in Local Video #8644
    Aaron Weiche
    Aaron Weiche
    Keymaster

    And shorter. much shorter.

    in reply to: This Week in Local Video #8643
    Aaron Weiche
    Aaron Weiche
    Keymaster

    I think just prank calling each other with topics is a better format. 🙂

    Quality is fine.

    Structurally I feel that keeping to a 3 topic/item cast would be great. Just hit on the top 3. Having a title slide with the date (important since it’s weekly and timely) along with the 3 bullets of whats covered is a good idea.

Viewing 12 posts - 1 through 15 (of 43 total)