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  • in reply to: .mx or .com for local Mexican tour company? #12446
    Andrew Shotland
    Andrew Shotland
    Moderator

    In our experience links from country-specific TLDs have a much greater impact on rankings within the country than whether or not the TLD is used in the domain. One of my favorite examples is that I once got a link to my .com from a .co.nz domain and within a few days I was ranking #1 for “Local SEO” in New Zealand.

    in reply to: Moz Pro Medium vs. SEMrush Guru #12053
    Andrew Shotland
    Andrew Shotland
    Moderator

    CognitiveSEO probably gives you the best bang for the buck. The problem we have found with all of these “bad link” detector tools is too many false positives. LRT once classified a link a client got from the NYT as spam – which I guess it is depending on your politics.

    In our Local SEO Ranking Factors Study we found that Majestic metrics, particularly Trust Flow correlate strongly with positive Local Pack ranking. We use it as our go-to link analysis tool with supplemental info from AHRefs and GSC. When you are dealing with say under 1K links I think these are better than the automated tools. Your mileage may vary of course.

    in reply to: Moz Pro Medium vs. SEMrush Guru #12017
    Andrew Shotland
    Andrew Shotland
    Moderator

    We use SEMRush mostly for competitive research. I agree with Daryl that Keyword Explorer is pretty good.

    For backlinks our research has shown that Majestic’s TrustFlow and other metrics appear to be highly tuned to Google’s algo. We also like AHREF’s because it has one of the nicer UIs (certainly v. Majestic) and it’s helpful to get supplemental link info from another tool when doing link audits. We have heard from Moz that they are investing more in OSE so hopefully that tool will get a lot better in the near term.

    We don’t use SEMRush’s site audit tools much even though we have them set up. You can pretty much get the same/better info from Google Search Console & ScreamingFrog, particularly for smaller sites. I guess it’s ok for reporting but these are the kinds of reports we tend to see cause clients’ eyes to glaze over 🙂

    in reply to: Thumbtack, Houzz, & Pay-Per-Lead Directories #9329
    Andrew Shotland
    Andrew Shotland
    Moderator

    Very relevant question as this recently hit my in-box bcc’d from a home services client:

    “Dear {Sales Rep},

    We’ve given Porch.com long enough to make a determination regarding the quality of the leads we have been receiving: Everyone in my office is telling me the leads are terrible; we are getting weird requests, requests from people who are not serious about doing the work, and many others that never call us back.

    Please cancel the service, we DO NOT wish to continue using porch.com, or continue paying money to porch.com for leads that give us a negative R.O.I.”

    in reply to: Avvo in another niche… #8351
    Andrew Shotland
    Andrew Shotland
    Moderator

    Hey Evan,

    I don’t think I would be too concerned about being “Panda’d” as I would about starting with zero links. If the site has truly unique content – so not just the same NAP data as every other directory – then as it gets links and continues to add content over time, it should be able to grow organically.

    That said, it couldn’t hurt to block Googlebot & BingBot from hitting most of the site and focusing on a single region for now. You are likely to see faster success for that region – and can focus your content and marketing on that region – than if you went national. Of course if you are cranking in that region six months from now and then you open up the rest of the site, you will need to take care to not choke Google when you do it.

    Andrew Shotland
    Andrew Shotland
    Moderator
    in reply to: Whither Apple Watch? #7107
    Andrew Shotland
    Andrew Shotland
    Moderator

    Ben Thompson is one of the best tech thinker/bloggers out there these days. I strongly encourage everyone to check out his work and support him with a subscription.

    in reply to: Apple Maps for service area businesses #7106
    Andrew Shotland
    Andrew Shotland
    Moderator

    Hey Jeff,

    I honestly think your best solution is either Zoloft, Paxil or your anti-depressant of choice. To the best of my knowledge Apple Maps has not started deleting businesses that don’t meet their guidelines. Case in point, the listing for Local SEO Guide was marked as “Not Approved” months ago for being in a residential area yet it’s still displayed on Apple Maps. My guess is that at some point they will purge these businesses, but it likely is not a high priority for them v. fixing map bugs and getting the POI data correct.

    One tactic to try would be to get a number of people to report the addresses as problems via the Report a Problem tool. I have seen AM reacting relatively fast to these over the past few months. That said, I’d be surprised if they delete the POI based on this.

    Keep us posted!

    in reply to: WEB Domain Setup for Umbrella Brand with Local Site Locations #6859
    Andrew Shotland
    Andrew Shotland
    Moderator

    I’ll play devil’s advocate on this one. I worked on a site that had 50 geo subdomains, so iowa.site.com, ohio.site.com, etc. They were convinced the subdomain thing was killing their SEO so they 301 redirected each subdomain to site.com/{geo}. For three weeks their organic traffic cranked up. Week four, it dropped right back to where it was.

    A few years ago I worked on a tech news site you have probably heard of. They had all of the subsections of the site on subdomains so games.site.com, apple.site.com, etc. They changed everything to subfolders. Zero change in SEO.

    Several years ago I did SEO for Friendster. We 301’d 40MM user profiles to a subdomain. No change in SEO. They were probably a special case because they had such a strong domain.

    I don’t doubt that Rand has seen subfolders perform better over time. Maybe they are better. I haven’t tested this on five hundred sites so I will never claim it is 100% how this stuff works. All I can tell you is that in every case I have seen it has made little to no difference.

    In my opinion you go with subfolders for the following reasons:
    1. It’s not technically expensive (it usually is v. subdomains)
    2. You don’t want to deal with multiple Google Webmaster Tools profiles for one site (so annoying!)
    3. You won’t be able to sleep at night because you think subdomains might be hurting your SEO (the #1 reason)

    in reply to: Duplicate Staging Site #6858
    Andrew Shotland
    Andrew Shotland
    Moderator

    I have seen this problem kill organic traffic but 8 pages indexed probably is not too big a deal. I agree with Mike’s recommendations.

    in reply to: New Client, no Aggregator Accounts #6483
    Andrew Shotland
    Andrew Shotland
    Moderator

    I agree with David on all counts

    in reply to: Map Keywords Different than Map Maker Data #6407
    Andrew Shotland
    Andrew Shotland
    Moderator

    I didn’t spend a ton of time on this, but the first culprit appears to be that people are using the incorrect categories in their reviews. I have attached a screenshot of the “Review Summary” box from their GMB page. It says: “People talk about weight management, massage therapist, pain management, neurological and immune”.

    Check out this review https://plus.google.com/106466568612167393091/reviews:

    “Rhonda the massage therapist has also been very helpful…”

    And this one https://plus.google.com/105263148862973464073/reviews

    “I started going to Van Chiropractic about 6 weeks ago when I received a massage from their massage therapist Anna, and I’ve been hooked ever since! The massage was amazing. She did a consultation to customize the massage to my needs and my preferences and it was fantastic! I have a lot of pain related to my TMJ…”

    Also looks like your client is in the weight management biz: http://evvdc.com/what-makes-us-unique/system-detoxification-and-weight-loss/

    It might be helpful to contact those reviewers to get them to change the words they are using. You also may want to focus on getting more reviews that use your preferred category terms. This business is pretty under-optimized – for example, no Apple Maps listing, no Yelp listing, etc.

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Viewing 12 posts - 1 through 15 (of 61 total)