- Sponsor Scholarships
November 30, 2021
Darren Shaw, Emcee
Just some info on how the day will go!
Don’t just SET IT AND FORGET IT - Your 10-Point Guide to Monitoring GMB
Claire Carlile, Bright Local
For too many organisations 'optimizing' Google My Business is a one and done process - add the name, address and phone number, select the category, scribble down a quick description and it’s ‘job done’. In this talk Claire will explore the importance of the business profile, how you can best manage your potential customers first impressions, and how you can show them (and Google) that YOU’RE best placed to meet their needs
Reality Mining for Your Local Business
Cindy Krum, Mobile Moxie
Understanding the Online Reality for your local business is crucial to your digital marketing success - for SEO, PPC, word of mouth and everything else. This talk will review the reality of local digital marketing especially focusing on differences between desktop an mobile SEO. A majority of local search is happening on mobile, but mobile searches are highly variable - especially when compared to desktop. Your customers ability to connect with your business depends on your search result and your websites BOTH working together - especially in mobile. We will review the concept of reality mining for SEO, talk about why it is important, how you can do it, and what you can do with the data to improve your SEO & digital marketing, once you have it.
Apple Maps Reviews - the Download and Skinny
Mike Blumenthal, Near Media
A look at the ins and outs of Apple reviews and how you should approach them as an agency
Cult Branding: Using Social Media to Guide Branding
Craig Mount, Nerdy Nuts
Do you have a customer passionate enough about your brand that they would get a tattoo of it? If nobody is excited about your product or services in your local market, it's because you aren't doing anything to excite people. In this session, you will learn how to use social media to create a passionate local fanbase that makes money and grows organically.
SERP to SOLD!: Local SEO Tactics That Helped an Auto Repair Shop Grow and Sell Their Business
Colan Nielsen, Sterling Sky
In July 2021, Jesse sold his European auto repair shop to a new owner. In this session, I am going to share some of the Local SEO tactics that helped them grow their revenue and sell their business...
Lies, Damned Lies, and Analytics
Dana DiTomaso, Kick Point
Let's get this out of the way first -- Google Analytics isn't telling you what you think it is. And your goals probably aren't recording what you think they are. Or, maybe they are recording what you think they are, but... those things shouldn't be goals. In this talk, Dana will go over the many, many ways Google Analytics can be set up incorrectly, and teach you how to spot these issues yourself in the future.
A panel of experts
Fast & Flexible - Unlocking Local Landing Page's Superpowers
Carrie Hill, Sterling Sky
Landing pages for locations and products or services be successful with a "one template fits all" approach. The content Google "likes" and where on the page it lives, does have an impact on how a website ranks and how the content converts for the business. Carrie will walk us through a modular approach to creating landing pages that will allow you to rearrange the content easily and quickly to test the type and position that moves the needle.
LSRF Discussion Panel
Darren Shaw, Joy Hawkins, More TBA
Bring those last questions - we'll try to get them all answered!
"Claire is Brightlocal’s ‘Local Search Expert, and has worked both client and agency side over the years. Claire has spent the last 10 years spent running her own business, Claire Carlile Marketing, offering freelance SEO and digital marketing services to a range of small and medium-sized businesses both in the UK and abroad"
"Darren founded Whitespark in 2005. The company specialized in web design and development, however, Darren’s passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker."
VP of Local Search
"Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Like Joy, he is obsessed with everything related to Local Search and is active on many online communities including the Local Search Forum where he is a moderator."
"During the week, you can find Mike at LocalU.org where he does a weekly podcast and at his newest project, Near Media, where he hosts a podcast with David Mihm and Greg Sterling and writes about local search and its impact on the business community. Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years. That business was very successful until it wasn't and was crushed by the new reality of retail. Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search via his blog, Understanding Google Maps and Local Search Mike helped co-found LocalU in 2009 and co-founded GatherUp.com in 2012 (Both were acquired in 2019). "
"Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon."
Dana DiTomaso, President,
"Dana's focus on the future contributes to the topics Dana speaks on, and she is often asked to cover emerging techniques because her digital marketing agency is committed to pushing for better opportunities for its clients."
Local SEO Analyst/Community Manager
"Carrie is a Local SEO Analyst at Sterling Sky, Inc. and the Community & Event Manager for LocalU. She started her journey in SEO in 2006 with a boutique agency dedicated to lodging websites. Over the next 9 years she’d work her way up to Director of Marketing and managing an 11-person team of experts. Looking for a new challenge in a variety of niches, Carrie reached out to her mentor Mary Bowling, and they operated Ignitor Digital – an agency specializing in Local Search Audits until she joined Sterling Sky in 2020. Carrie’s expertise in Technical SEO and aptitude for puzzle solving and organization help keep client work and LocalU events and features on track. "
CEO & Founder
"Cindy Krum is the CEO and Founder of MobileMoxie, LLC. MobileMoxie was founded in 2008, and offers suite of cutting-edge online mobile web and app marketing tools, as well as providing individualized consulting for clients. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international conferences on a regular basis."
"Craig is the founder of the digital marketing company Classy Brain. He’s been working in digital marketing since 2009, focusing primarily on Local SEO. He is a Product Expert for Google My Business; a Local Search Expert on Local Search Forum; and a contributor for Search Engine Land. You can find him on Twitter, Instagram, and TikTok. He is the founder of the peanut butter company Nerdy Nuts."
Our aim is to educate as many as we can on the tactics and strategies that work for Local Search & Local SEO. With that goal in mind, we’re proud to offer scholarship opportunities for those who need them. Our last event in August awarded 40 scholarships with the help of our Scholarship Sponsors!
Scholarships are awarded to those who meet the following criteria:
- Have been laid off
- Have experienced a reduction in work
- Desire knowledge, but work for a company without budget or desire to invest in education
- Are freelance/consultants with limited education budgets
Preference is given to those who have not previously received a scholarship, but a previous award does not disqualify you – we encourage everyone who wants to learn, but doesn’t have the budget for the $99 ticket, to apply.
We’ve been able to invite many to LocalU through our Scholarship Sponsorship Program over the last 18 months. We’d like to continue that mission!
If you’d like to help, please purchase scholarship sponsorships by clicking on the button below – add as many scholarships to your cart as you’d like and check out. Upon payment, Carrie will contact you for your logo and link info so we can say “thanks” here on the website and on our social channels.
We’ll process the scholarships and award them through the days leading up to the event. As stated, the LocalU/SterlingSky team will match all scholarship sponsorships 1:1!
If you have any questions, don’t hesitate to reach out to Carrie at email@example.com.
87 Elm St
Toronto, ON M5G 0A8
Network With Us!
While we wont be hosting an in-person networking event with this conference – we encourage everyone to head on over the the Local Search Forums to meet other local search professionals and business owners – ask questions and get to know one another!