Attend LocalU Advanced Virtual
November 2, 2022
Did you have FOMO after missing LocalU Advanced in Denver this July? Well, we have your solution! We’re going virtual again for our November 2022 event!
As always, we promise completely new content, never presented before at ANY conference!
Just $125/person for access to the full day of information – live or via video post-event!
A full-day Local SEO Conference for Internet Marketing Professionals
Join us from anywhere in the world on November 2, 2022, from 8:45 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything.
We’ve been able to invite many to LocalU through our Scholarship Sponsorship Program over the last 18 months. We’d like to continue that mission!
If you’d like to help, please purchase scholarship sponsorships by clicking on the button below – add as many scholarships to your cart as you’d like and check out. Upon payment, Carrie will contact you for your logo and link info so we can say “thanks” here on the website and on our social channels.
We’ll process the scholarships and award them through the days leading up to the event. As stated, the LocalU/SterlingSky team will match all scholarship sponsorships 1:1!
If you have any questions, don’t hesitate to reach out to Carrie or Lida at email@example.com.
8:45 am to 5:00 pm
Intro & Housekeeping
Darren Shaw, Emcee
10 Underutilized Google Business Profile Tactics to Supercharge Your Local SEO
Colan Nielsen, Sterling Sky, Inc
In this session, Colan will share underutilized tactics that will improve your local pack rankings as well as your overall local SEO performance
Tanking Local Rankings? How to Turn Them Around If They've Gone Down
Phil Rozek, Local Visibility System
"Your visibility has plunged. Either that's because a competitor hatched a plot, or you've done everything wrong, or Google just doesn't like your site, or your cat secretly wants to destroy you. The most likely explanation is the cat theory. You're probably in better shape than you think. You'll get in better shape still if you put together a working theory as to what happened and put it to the test. Phil Rozek will lay out practical ways you can diagnose local rankings drops, allowing you to rule out possibilities, avoid overreacting and undoing good work, start climbing back up, and minimize drops in the future."
Helpful Content for Helpful Local Businesses
Elizabeth Rule, Sterling Sky
"Whether you are a new business just starting out, or an established brand with hundreds of pages on your site, content should be the foundation of your local SEO strategy. For many, the idea of building out and optimizing content long-term can seem overwhelming, especially as Google continues to roll out vague algorithm updates focused on “helpful” content. What does helpful even entail? How can you make sure your content is helpful? Where do you even start? In this talk, we will walk through the do's and don'ts of local content, how to find the type of content your customers want to (and need to) read, as well as the importance of writing for value and not rankings. Plus, we will go over how to measure the success of this content, and the steps to take when it’s not performing well. We will focus on 4 pillars of local content: Service pages, city pages, blog pages and the all important GBP landing page. You will learn actionable tips to make your content helpful for potential customers and build trust with them, as well as how to establish your brand as an authority in the space using expertise from employees and owners. Local content doesn’t need to be boring and repetitive, and after this talk you’ll know how to avoid the monotony to provide real value to Google and users alike. "
Panel - Topic TBD
Local Services Ads: From Zero to Hero
Ben Fisher & Crystal Horton, Steady Demand
Join superhero mentors of LSA Crystal Horton and Ben Fisher of Steady Demand as we talk about actual back-stories and show the results of taking a mild mannered account from being new to seeing a dramatic increase in leads, as well as some that came from humble origins to become heroes in no time flat.
"A Picture is Worth a Thousand Keywords "
Amanda Jordan, Rickety Roo
"MUM and Google Vision AI has really exploded the interest in images for SEO. This has lots of applications for local businesses. If someone takes a picture of shoes that you have in stock at your local store, can they find you? If someone sees a sign for your landscaping business and takes a picture of your logo, will they be able to do an image search to find you?
During this session you will learn:
How image search has evolved
How local SEOs can leverage current image search
What the future of image search may entail"
Creating Killer Location Finder Pages: Making Them Better for Humans and Robots
Brandon Schmidt, YDOP
Whether you have 5, 50, or 5,000 locations, you want to make sure your website is directing people to the right location page for their needs. In this presentation, we’ll explore tips, tricks, and best practices of building location finder pages that work for website visitors AND Google. Based on extensive research in UX and information architecture, Brandon will evaluate common mistakes people make on location finder pages, as well as improvements you can make to discoverability and user experience.
A Game Show
Let's end the day with something fun! Audience Participation Encouraged!
Local U brings together some of the top minds in local search – sharing content specifically curated for this event, and this audience!
We will be announcing speaker selection soon!
Network With Us!
Prior to our event, we’ll be available for questions and camaraderie via Twitter using the hashtag #localu.
During our event, we will have a Slack channel available for all attendees, vendors, sponsors, and speakers to connect. Details will be sent out to ticket holders in late October.