LOCALU ADVANCED MARKETING SEMINAR

Anywhere!

June 3, 2020

Time: 8:00 am – 5:00 pm Central
Virtual!

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Attend LocalU Advanced Virtual – June 3, 2020

New Pricing Announcement

With unprecedented times comes adaptation!

LocalU has always focused on sharing and learning. That mission is more important than ever. In that vein, we are making tickets available at the low price of $99 USD ($125 CAD) for the upcoming LocalU Advanced so that everyone can attend.

We are proud to have awarded 73 scholarships to our event! Scholarship applications closed 6/2/2020 at 6 pm CDT.

While our pricing is unusual, our content is like all of our previous events; all-new, all day, all original and uniquely local.

A full-day Local SEO Conference for Internet Marketing Professionals

Join us from anywhere in the world on June 3, 2020, from 8 am to 5 pm Central time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything.

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry.

These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.

Can’t make the event? Get your ticket and watch the videos on demand – available to all ticket holders about a week after the event concludes!!  ?

Our Speakers

Joy Hawkins

Dana DiTomaso

Marie Haynes

Martha Van Berkel

Darren Shaw

Chris Walker

Colan Nielsen

Jason Brown

Yan Gilbert

Myles Anderson

Here’s what LocalU
attendees have to say:

We’re bringing in some of the leading online marketing experts.

Our Agenda

Wednesday, June 3, 2020

Learn the advanced techniques and tips you need to rank better and bring more conversions to your Local Business.  Our elite line up of speakers will share schema tips, Google Ads advice, ranking techniques, and more.
This is content you won’t be able to see anywhere else!
NOTE – All times are Central Daylight Time!

Info packed sessions with built-in Q&A time!

8:00 AM
Housekeeping & Info

Darren Shaw, Whitespark

We'll discuss the plan for the day, go over any information you'll need for access to downloads, etc.

Show Details →
8:15 AM
What local businesses need to know about E-A-T

Marie Haynes, Marie Haynes Consulting

Expertise, Authoritativeness and Trustworthiness as described in the Quality Raters' Guidelines are all important components in Google's ranking systems. In this session we will strive to answer several questions that small business owners have about E-A-T. How important is it for your business to have a good reputation? Do you need a BBB profile? Do you need to have expert authors on your site's content? What E-A-T signals does Google look for on your about page?

Show Details →
9:00 AM
Panel: Google My Business AMA

Joy Hawkins, Colan Nielsen, Yan Gilbert, & Jason Brown, Sterling Sky, Inc.

Here's your chance to get all of your questions and conundrums answered and explored! Bring us your tough ones!

Show Details →
9:40 AM
Break!

Grab another coffee, sharpen your pencils!

9:50 AM
Bad Reviews: What an agency can do for their clients

Chris Walker, Gather Up

Your client received a negative review.....now what? Agencies can assist their clients in many ways to ensure a negative review makes as little impact on the client's business.

Show Details →
10:40 AM
I like Discovering Local Discovery Ads!

Dana DiTomaso, Kick Point

Discovery Ads give you a brand new way to target your audience -- by showing them ads even before they realize they need what you sell. In this session you'll learn how to utilize Discovery Ads for your local business. Dana will include actionable insights from the campaigns that Kick Point has run on this new ad format.

Show Details →
11:30
Lunch!

12:15 PM
Getting Ready for the Next Big Thing - Pivot Plans for Local Businesses

Darren Shaw, Dana DiTomaso, Martha van Berkel

We're going to explore some great ideas for having a plan in place when things change. A big news story breaks, a new feature becomes available, or a global pandemic shuts you down - are you ready for the "Next Big Thing?"

Show Details →
1:05 PM
How to Get Local Rank Tracking Right

Darren Shaw, Whitespark

Google’s results have been hyper-localized for years, with extremely tight ranking radiuses around locations, but many agencies and businesses haven’t updated their rank trackers to properly account for this. Darren will show you new research data that demonstrates how much local and organic rankings vary by location, by device, and by time. Then he’ll show you how to update your rank tracking software so you can get the true picture of your rankings and a better understanding of your performance in search.

Show Details →
1:55 PM
Break!

Stretch and grab a beverage!

2:05 PM
Tools of the Trade

Darren Shaw, Maria Haynes, Martha van Berkel, Joy Hawkins, Myles Anderson of BrightLocal

We'll discuss the best tools for tracking, link research, audits, keyword research, technical SEO and more.

Show Details →
2:40 PM
10 Schema Markup Tips for Local Businesses

Martha van Berkel, Schema App

Doing Schema Markup is complicated, and each local business and company are unique. In this presentation, Martha will de-mystify some of the most common headaches with regards to local business schema markup and tips for how to maximize rich results. Topics she'll address include LocalBusiness vs Organization, how-to connect products/services/FAQs to your Local Business, 3rd party ratings, sameAs and more.

Show Details →
3:25 PM
Break!

Home Stretch - Afternoon "pick-me-up" time!

3:35 PM
Mapping Your Way to Success - Ranking in Google’s Other Search Engine

Joy Hawkins, Sterling Sky, Inc.

In this session, Joy will talk about what you need to know about placement on Google Maps. She'll answer questions such as: How is ranking on Google Maps different than on Google search? What exactly are Maps Views calculating? What businesses qualify to get a label on Google Maps?

Show Details →
4:20 PM
Final Q&A / AMA Format

All Speakers

Here's your chance to ask those final questions! All speakers will be present and we'll conduct this in an AMA format!

Show Details →

Info packed sessions with built-in Q&A time!

8:00 AM
Housekeeping & Info

Darren Shaw, Whitespark

We'll discuss the plan for the day, go over any information you'll need for access to downloads, etc.

Show Details →
8:15 AM
What local businesses need to know about E-A-T

Marie Haynes, Marie Haynes Consulting

Expertise, Authoritativeness and Trustworthiness as described in the Quality Raters' Guidelines are all important components in Google's ranking systems. In this session we will strive to answer several questions that small business owners have about E-A-T. How important is it for your business to have a good reputation? Do you need a BBB profile? Do you need to have expert authors on your site's content? What E-A-T signals does Google look for on your about page?

Show Details →
9:00 AM
Panel: Google My Business AMA

Joy Hawkins, Colan Nielsen, Yan Gilbert, & Jason Brown, Sterling Sky, Inc.

Here's your chance to get all of your questions and conundrums answered and explored! Bring us your tough ones!

Show Details →
9:40 AM
Break!

Grab another coffee, sharpen your pencils!

9:50 AM
Bad Reviews: What an agency can do for their clients

Chris Walker, Gather Up

Your client received a negative review.....now what? Agencies can assist their clients in many ways to ensure a negative review makes as little impact on the client's business.

Show Details →
10:40 AM
I like Discovering Local Discovery Ads!

Dana DiTomaso, Kick Point

Discovery Ads give you a brand new way to target your audience -- by showing them ads even before they realize they need what you sell. In this session you'll learn how to utilize Discovery Ads for your local business. Dana will include actionable insights from the campaigns that Kick Point has run on this new ad format.

Show Details →
11:30
Lunch!

12:15 PM
Getting Ready for the Next Big Thing - Pivot Plans for Local Businesses

Darren Shaw, Dana DiTomaso, Martha van Berkel

We're going to explore some great ideas for having a plan in place when things change. A big news story breaks, a new feature becomes available, or a global pandemic shuts you down - are you ready for the "Next Big Thing?"

Show Details →
1:05 PM
How to Get Local Rank Tracking Right

Darren Shaw, Whitespark

Google’s results have been hyper-localized for years, with extremely tight ranking radiuses around locations, but many agencies and businesses haven’t updated their rank trackers to properly account for this. Darren will show you new research data that demonstrates how much local and organic rankings vary by location, by device, and by time. Then he’ll show you how to update your rank tracking software so you can get the true picture of your rankings and a better understanding of your performance in search.

Show Details →
1:55 PM
Break!

Stretch and grab a beverage!

2:05 PM
Tools of the Trade

Darren Shaw, Maria Haynes, Martha van Berkel, Joy Hawkins, Myles Anderson of BrightLocal

We'll discuss the best tools for tracking, link research, audits, keyword research, technical SEO and more.

Show Details →
2:40 PM
10 Schema Markup Tips for Local Businesses

Martha van Berkel, Schema App

Doing Schema Markup is complicated, and each local business and company are unique. In this presentation, Martha will de-mystify some of the most common headaches with regards to local business schema markup and tips for how to maximize rich results. Topics she'll address include LocalBusiness vs Organization, how-to connect products/services/FAQs to your Local Business, 3rd party ratings, sameAs and more.

Show Details →
3:25 PM
Break!

Home Stretch - Afternoon "pick-me-up" time!

3:35 PM
Mapping Your Way to Success - Ranking in Google’s Other Search Engine

Joy Hawkins, Sterling Sky, Inc.

In this session, Joy will talk about what you need to know about placement on Google Maps. She'll answer questions such as: How is ranking on Google Maps different than on Google search? What exactly are Maps Views calculating? What businesses qualify to get a label on Google Maps?

Show Details →
4:20 PM
Final Q&A / AMA Format

All Speakers

Here's your chance to ask those final questions! All speakers will be present and we'll conduct this in an AMA format!

Show Details →

Order Tickets

Amazing Speakers

Watch From Anywhere In The World!

CAD Ticket Purchases

Trouble buying tickets? try:
CAD: https://www.eventbrite.com/e/localu-advanced-virtual-june-3-2020-tickets-94857570547

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USD Ticket Purchases

Trouble buying tickets? try:
USD: https://www.eventbrite.com/e/localu-advanced-virtual-june-3-2020-tickets-102119411910

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Refunds, for any reason, can only be made up to two weeks prior to the event.

Event Location

Location

YWCA Toronto
87 Elm St
Toronto, ON M5G 0A8
Canada

Network With Us!

While we wont be hosting an in-person networking event with this conference – we encourage everyone to head on over the the Local Search Forums to meet other local search professionals and business owners – ask questions and get to know one another!

Photos

Photos from Previous LocalU Events
LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.

Image via Anthony Johnson Photography

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