LEARN HOW YOUR BUSINESS CAN USE GOOGLE MY BUSINESS TO GET MORE CUSTOMERS!

Atlanta, GA

March 25, 2020
Time: 8:00 am - 5:00 pm

Loudermilk Conference Center
40 Courtland Street NE
Atlanta, GA 30303

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Attend LocalU Advanced Google My Business Master Class

A full-day Google My Business Master class for Internet Marketing Professionals

The top experts in Local Search under one roof with one goal… sharing everything they know about Google My Business.

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or multi-location business, in an enterprise agency role, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss LocalU Advanced Google My Business Training where industry thought leaders will be presenting all new content.

LocalU is partnering with CallRail to bring an intensive 1-day Google-focused event to Atlanta on March 25, 2020.  This event will focus on Google My Business with advanced tactics for implementation, optimization, and will be especially helpful for enterprise-level in-house marketers or the agencies that serve that niche.

LocalU Agendas are always packed with great strategy, tips, and tactics designed to increase engagement and revenue, while always staying firmly within Google's guidelines.

Our agenda will be posted on January 6, 2020, so get your pre-agenda tickets right away for just $599, or wait a bit and see our agenda - but ticket prices will increase to $699 when we post it!

Continental Breakfast, Coffee and lunch is included.

Our Speakers

Mary Bowling

SEO Analyst, SterlingSky.ca

Joy Hawkins

Owner/Founder, SterlingSky.ca

Blake Denman

President & Founder, RicketyRoo.com

Carrie Hill

Local SEO Specialist, SterlingSky.ca
Community Manager/Event Planner LocalU.org

Aaron Weiche

Chief Executive Officer, GatherUp.com

Dana DiTomaso

President, KickPoint.ca

Andrew Shotland

CEO & Founder, LocalSEOGuide.com

Tom Waddington

Owner, TomWaddington.com

Joel Headley

Director of LocalSEO & Marketing, PatientPop.com

Here’s what LocalU
attendees have to say:

We’re bringing in some of the leading online marketing experts.

Our Agenda

Tuesday, March 24, 2020

Networking Reception - CallRail Offices - Downtown Atlanta!!

Evening - time TBA

Join faculty and attendees for a pre-event networking reception.  Have a bite to eat and grab a drink or two - mingle, meet and chat!  More details coming soon!

Wednesday, March 25, 2020

Loudermilk Conference Center
40 Courtland St. NE
Atlanta, GA 30303

LocalU Advanced Google My Business Master Class

Learn all there is to know about taking advantage of every feature Google provides in the My Business dashboard, as well as some features visible in the Local Knowledge Panel (Google Business Listing) but not controlled via the dashboard.
This will be a full day of sharing knowledge, tactics, tips, and strategies designed to get the phone ringing and the doors swinging!

Wednesday, March 25, 2020

7:30 AM
Registration

8:00 AM
Introductions & Housekeeping

Carrie Hill, Emcee - SterlingSky.ca

We'll go through some housekeeping and definitions to set our day up! Finish your coffee and breakfast and join in.

Show Details →
8:15 AM
Welcome to Bedlam

Mary Bowling, SterlingSky.ca

Local Search hasn't always been this turbulent - at times, it's been much worse! Mary will chronicle its major turning points to give you a more focused understanding of Google My Business and where our chaotic specialty is likely headed in 2020 and beyond.

Show Details →
8:45 AM
The Impact of Links on GMB Rankings

Blake Denman, RicketyRoo.com

Links can help the Prominence of your Google My Business listing but do they ACTUALLY affect rankings? What kinds of links help rankings? See the results from 6 different tests we ran to identify what types of links performed better than others. Trust me, you are going to want to heeeeeat, my words. - Dwight K. Schrute.

Show Details →
9:15 AM
Google My Business: What's New, What's Cool, and What's Crap

Carrie Hill, SterlingSky.ca

We'll explore the latest and greatest in GMB features, share some tips on how to make the most of your listing - and discuss some of the myths and garbage that GMB throws our way.

Show Details →
10:00 AM
Q&A

Save those questions - here's your chance to ask!

10:15 AM
Morning Break

Refill the coffee, take a break & stretch!

10:30 AM
Maxing Out Your GMB Reviews

Aaron Weiche, GatherUp.com

Every aspect of a Google My Business Review can be maximized … from acquiring them to marketing them. This session will take a look at how to get the most our of your strategy and processes for generating more reviews, learning from them and using them in your marketing well past your GMB profile.

Show Details →
11:00 AM
Mythbusters Panel/AMA About GMB

Dana DiTomaso, Kickpoint.ca
Joy Hawkins, SterlingSky.ca
Aaron Weiche, GatherUp.com
Mary Bowling, SterlingSky.ca

Lear tne difference between fact and fiction in this panel where members discuss the biggest myths they've run up against. Bring your questions and try to stump the panelists with your own "Is It Myth or Fact" submissions!

Show Details →
12:00 PM
Lunch

Workshop Details

Scroll/Swipe right to see more →

Main Room
Breakout Room 1
Breakout Room 2
12:45PM

GMB Tips for Big/Enterprise Brands

Andrew Shotland, LocalSEOGuide.com

All ecommerce SERPs are going Local; and that’s great for enterprise brands with lots of locations. Andrew will share actionable tips and insights into how multi-location brands can leverage GMB and local search for increasing online and offline visits and revenue.

Spam Fighters Workshop 1

Joy Hawkins, SterlingSky.ca
Tom Waddington, TomWaddington.com

Get the answers to your pressing questions about how to find, document and report map/Google My Business spam

Local Links Workshop

Mary Bowling, SterlingSky.ca
Blake Denman, RicketyRoo.com

Tips for getting creative while finding amazing local links for your clients. Have a problem niche? Bring it and we'll branstorm some help!

1:15PM

Google My Business: Their API and your Agency

Joel Headley, PatientPop.com

Learn why Google My Business (GMB) created an API and why you, as an agency or business owner, would invest using it. Joel will discuss the resources required to get started and show insights discovered through big data sets that rely on scaling through the GMB API.

Spam Fighters Workshop 2

Joy Hawkins, SterlingSky.ca
Tom Waddington, TomWaddington.com

Couldn't attend the first session? Here's your chance to get the answers to your pressing questions about how to find, document and report map/Google My Business spam

AMA About Call Tracking

The CallRail Team

Learn how call tracking can benefit your return on investment. The CallRail team will also bust some myths about call tracking and answer your burning questions

1:45PM

AMA About Managing Multiple Locations in GMB

Andrew Shotland, LocalSEOGuide.com
Joel Headley, PatientPop.com

Here's your chance to ask and answer all of your multiple location GMB questions.

AMA: SABS & LSA

Carrie Hill, SterlingSky.ca
Tom Waddington, TomWaddington.com

Service Area Businesses are a special use case in GMB, and Local Service Ads are taking SAB and other local business categories by storm. Ask your questions and get great insights from our experts!

AMA About Call Tracking 2

The CallRail Team

Couldn't attend the first session? Here's your chance! Learn how call tracking can benefit your return on investment. The CallRail team will also bust some myths about call tracking and answer your burning questions

2:15 PM
Afternoon Break

2:50 PM
GMB Insights: Only Part of the Story

Dana DiTomaso, Kickpoint.ca

GMB Insights used to get a bad rap for being inaccurate. That's changed but should you change how you make decisions based on this data? Dana will combine GMB Insights with Google Analytics sessions, Google Search Console results, rank reports, and CallRail data to explain what insights you can draw from these tools and how they work together to give you a complete picture of your local SEO ecosystem.

Show Details →
3:30 PM
Tools We Use with Google MyBusiness Panel

Blake Denman, RicketyRoo.com
Tom Waddington, TomWaddington.com
Carrie Hill, SterlingSky.ca
Dana DiTomaso, Kickpoint.ca

All The Tools! What tools are helpful and which are not quite helpful. Between maps ranking trackers, keyword research tools, and other processes - which tools make the cut and which end up on the scrap heap?

Show Details →
4:15 PM
What Really Affects Local Pack Rankings (Round 2)

Joy Hawkins, SterlingSky.ca

Since our first round of this was such a hit in Santa Monica, Joy will be doing round 2 that will be looking at completely different factors. In this game-show-style presentation, Joy will quiz the audience in real-time about what things impact rankings in the 3-pack based on ongoing tests that her agency has done. The session will show the results of several case studies that Joy's team has done and several never-before-published results.

Show Details →
4:45 PM
Final Q&A & Wrap Up

Here's your last chance to ask those questions! Bring it!

Wednesday, March 25, 2020

7:30 AM
Registration

8:00 AM
Introductions & Housekeeping

Carrie Hill, Emcee - SterlingSky.ca

We'll go through some housekeeping and definitions to set our day up! Finish your coffee and breakfast and join in.

Show Details →
8:15 AM
Welcome to Bedlam

Mary Bowling, SterlingSky.ca

Local Search hasn't always been this turbulent - at times, it's been much worse! Mary will chronicle its major turning points to give you a more focused understanding of Google My Business and where our chaotic specialty is likely headed in 2020 and beyond.

Show Details →
8:45 AM
The Impact of Links on GMB Rankings

Blake Denman, RicketyRoo.com

Links can help the Prominence of your Google My Business listing but do they ACTUALLY affect rankings? What kinds of links help rankings? See the results from 6 different tests we ran to identify what types of links performed better than others. Trust me, you are going to want to heeeeeat, my words. - Dwight K. Schrute.

Show Details →
9:15 AM
Google My Business: What's New, What's Cool, and What's Crap

Carrie Hill, SterlingSky.ca

We'll explore the latest and greatest in GMB features, share some tips on how to make the most of your listing - and discuss some of the myths and garbage that GMB throws our way.

Show Details →
10:00 AM
Q&A

Save those questions - here's your chance to ask!

10:15 AM
Morning Break

Refill the coffee, take a break & stretch!

10:30 AM
Maxing Out Your GMB Reviews

Aaron Weiche, GatherUp.com

Every aspect of a Google My Business Review can be maximized … from acquiring them to marketing them. This session will take a look at how to get the most our of your strategy and processes for generating more reviews, learning from them and using them in your marketing well past your GMB profile.

Show Details →
11:00 AM
Mythbusters Panel/AMA About GMB

Dana DiTomaso, Kickpoint.ca
Joy Hawkins, SterlingSky.ca
Aaron Weiche, GatherUp.com
Mary Bowling, SterlingSky.ca

Lear tne difference between fact and fiction in this panel where members discuss the biggest myths they've run up against. Bring your questions and try to stump the panelists with your own "Is It Myth or Fact" submissions!

Show Details →
12:00 PM
Lunch

Workshop Details

Scroll/Swipe right to see more →

Main Room
Breakout Room 1
Breakout Room 2
12:45PM

GMB Tips for Big/Enterprise Brands

Andrew Shotland, LocalSEOGuide.com

All ecommerce SERPs are going Local; and that’s great for enterprise brands with lots of locations. Andrew will share actionable tips and insights into how multi-location brands can leverage GMB and local search for increasing online and offline visits and revenue.

Spam Fighters Workshop 1

Joy Hawkins, SterlingSky.ca
Tom Waddington, TomWaddington.com

Get the answers to your pressing questions about how to find, document and report map/Google My Business spam

Local Links Workshop

Mary Bowling, SterlingSky.ca
Blake Denman, RicketyRoo.com

Tips for getting creative while finding amazing local links for your clients. Have a problem niche? Bring it and we'll branstorm some help!

1:15PM

Google My Business: Their API and your Agency

Joel Headley, PatientPop.com

Learn why Google My Business (GMB) created an API and why you, as an agency or business owner, would invest using it. Joel will discuss the resources required to get started and show insights discovered through big data sets that rely on scaling through the GMB API.

Spam Fighters Workshop 2

Joy Hawkins, SterlingSky.ca
Tom Waddington, TomWaddington.com

Couldn't attend the first session? Here's your chance to get the answers to your pressing questions about how to find, document and report map/Google My Business spam

AMA About Call Tracking

The CallRail Team

Learn how call tracking can benefit your return on investment. The CallRail team will also bust some myths about call tracking and answer your burning questions

1:45PM

AMA About Managing Multiple Locations in GMB

Andrew Shotland, LocalSEOGuide.com
Joel Headley, PatientPop.com

Here's your chance to ask and answer all of your multiple location GMB questions.

AMA: SABS & LSA

Carrie Hill, SterlingSky.ca
Tom Waddington, TomWaddington.com

Service Area Businesses are a special use case in GMB, and Local Service Ads are taking SAB and other local business categories by storm. Ask your questions and get great insights from our experts!

AMA About Call Tracking 2

The CallRail Team

Couldn't attend the first session? Here's your chance! Learn how call tracking can benefit your return on investment. The CallRail team will also bust some myths about call tracking and answer your burning questions

2:15 PM
Afternoon Break

2:50 PM
GMB Insights: Only Part of the Story

Dana DiTomaso, Kickpoint.ca

GMB Insights used to get a bad rap for being inaccurate. That's changed but should you change how you make decisions based on this data? Dana will combine GMB Insights with Google Analytics sessions, Google Search Console results, rank reports, and CallRail data to explain what insights you can draw from these tools and how they work together to give you a complete picture of your local SEO ecosystem.

Show Details →
3:30 PM
Tools We Use with Google MyBusiness Panel

Blake Denman, RicketyRoo.com
Tom Waddington, TomWaddington.com
Carrie Hill, SterlingSky.ca
Dana DiTomaso, Kickpoint.ca

All The Tools! What tools are helpful and which are not quite helpful. Between maps ranking trackers, keyword research tools, and other processes - which tools make the cut and which end up on the scrap heap?

Show Details →
4:15 PM
What Really Affects Local Pack Rankings (Round 2)

Joy Hawkins, SterlingSky.ca

Since our first round of this was such a hit in Santa Monica, Joy will be doing round 2 that will be looking at completely different factors. In this game-show-style presentation, Joy will quiz the audience in real-time about what things impact rankings in the 3-pack based on ongoing tests that her agency has done. The session will show the results of several case studies that Joy's team has done and several never-before-published results.

Show Details →
4:45 PM
Final Q&A & Wrap Up

Here's your last chance to ask those questions! Bring it!

Order Tickets

Order Tickets Limited Capacity. Register Today!

Amazing Speakers

100 Tickets

Refunds, for any reason, can only be made up to two weeks prior to the event.

Event Location

Location
Loudermilk Conference Center
40 Courtland St. NE
Atlanta, GA 30303

Conference Hotel

We will announce the conference hotel as soon as we ink an agreement. If you've purchased your ticket before we announce, we'll be sure to update you via email as soon as we know.

Network With Us!

There will be a welcome/networking event the night before our Master Class, Tuesday March 24, 2020 at CallRail's Atlanta HQ.  Time will be announced soon.

When:
Tuesday Evening - March 24, 2020

Where:
CallRail Headquarters
Downtown Atlanta
100 Peachtree St NW Suite 2700
Atlanta, GA 30303

Photos

Photos from Previous LocalU Events
LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.

Image via Anthony Johnson Photography

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