August 31, 2021
Darren Shaw, Emcee
Just some info on how the day will go!
Review Management Tips
Adam Dorfman, Reputation.com
Stealthy LSA Tactics You Didn't Know You Could Do
Matt Casady, SterlingSky.ca
Think you’ve fully optimized your LSA accounts? At first glance, the LSA product is simple with limited targeting options and only a few buttons to click so you may be wondering what else you can do to get more leads. In this session, you’ll learn creative ways to supercharge your LSA campaigns with these lesser know tactics.
The Numbers Don't Lie, But Some SEOs Do
A Gameshow Panel of Experts
Let's Play a Game! Which tactics are fact or fiction (or maybe an "it depends" or two). We'll ask our experts questions sourced from our research and our Twitter survey. What REALLY matters in Local Search?
Make Your Images Worth A Thousand Words
Joy Hawkins, SterlingSky.ca
In this presentation, Joy will share the results of several tests Sterling Sky has done on images to show what strategies work and which out-dated tactics Local SEOs should ditch from their playbook. She'll touch on how to get images to show up in the search results, how and when images impact ranking, if geo-tagging images is worth it, and what types of images SEOs should be focusing on.
EAT is Great, But Have You Tried CUSs(ing)?
Rachel Anderson, LocalSEOGuide.com
EAT is a nice buzz word. Aim for expert, authoritative, trustworthy content and your website will succeed. It sounds good for the user, but it’s frustratingly unmeasurable. Does adding author bios, parking information, or additional contact information actually make a measurable performance difference? Sure these additions are “helpful” to humans, but Google is not a human. So how do machines determine which domains appear at the top of SERPs? Enter what I’m calling “content usefulness signals” (CUSsing is almost as fun as EATing after all). I’ll show you what these elements are, how adding them to websites measurably impacts performance, and why you should focus on CUSs more than EAT.
That Tip Joy Promised!
Joy's been teasing a killer PPC tip that FINALLY allows you to properly track 3-pack calls inside Google Ads.
Lets Get Cozy with GA4
Dana DiTomaso, Kick Point
You know it's coming -- sooner or later, you're going to have to click that "GA4 Setup Assistant" button. How does GA4 work? Can you move your data over? How should you set it up? What changes are you going to need to make? Dana will answer all these questions and more.
The Wyld Stallyns Guide to Link Building
Greg Gifford, SearchLabDigital.com
Let’s face it - most link building presentations suck. They’re just brag-fests from agencies trying to show off, and they don’t apply to 99% of real world businesses. Or worse, they’re a big list of tactics with no explanation of how they really work. In this presentation, Greg’s going in a different direction - he’s going to talk about the “how” of link building. He’ll explain how to actually do link building, covering the process behind the tactics. You’ll learn how to do research, prospecting, and acquisition, with details about how to manage the process and track results.
Converting Lurkers to Leads
Aaron Weiche, Leadferno
While most marketers are pushing every button they can for traffic, few are pulling the percentage of leads they desire. Let’s look at how to upgrade your conversion strategy and tactics to start more conversations from your website.
Bring those last questions - we'll try to get them all answered!
We list new speakers as they’re confirmed – check back often!
CEO & Co-Founder,
"Aaron Weiche is the CEO and cofounder of Leadferno, a business and text messaging platform to close more leads faster."
"Darren founded Whitespark in 2005. The company specialized in web design and development, however, Darren’s passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker."
Director, Web Intelligence,
Local SEO Guide
"Rachel is an SEO who fell in love with data visualization somewhere along the way. You’re likely to find her visualizing data in Google Data Studio, going down rabbit holes to solve a tech SEO problem, working in her garden, fermenting things, or talking about cats."
Director of Product,
"Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams."
"Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon."
Dana DiTomaso, President,
"Dana's focus on the future contributes to the topics Dana speaks on, and she is often asked to cover emerging techniques because her digital marketing agency is committed to pushing for better opportunities for its clients."
"Matt got his start in the digital space in 2012 while selling SEO products for a web hosting company. That led to a specialist role at an SEO agency where he got his first taste of local SEO working with lots of small business clients. "
Vice President of Search,
"Greg Gifford is the Vice President of Search at SearchLab, a boutique Local SEO agency company that provides digital marketing services to SMBs all over the country. He’s got over 17 years of online marketing experience and is an international conference speaker, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings."
Scholarship Deadline has passed. If you’ve already applied, we’ll start sending out award emails the week of August 16th
Our aim is to educate as many as we can on the tactics and strategies that work for Local Search & Local SEO. With that goal in mind, we’re proud to offer scholarship opportunities for those who need them. Our last event in April awarded 59 scholarships with the help of our Scholarship Sponsors!
Scholarships are awarded to those who meet the following criteria:
- Have been laid off
- Have experienced a reduction in work
- Desire knowledge, but work for a company without budget or desire to invest in education
- Are freelance/consultants with limited education budgets
Preference is given to those who have not previously received a scholarship, but a previous award does not disqualify you – we encourage everyone who wants to learn, but doesn’t have the budget for the $99 ticket, to apply.
Scholarship Deadline was Friday, August 13 at 5:00pm EDT
We’ve been able to invite many to LocalU through our Scholarship Sponsorship Program over the last 18 months. We’d like to continue that mission!
If you’d like to help, please purchase scholarship sponsorships by clicking on the button below – add as many scholarships to your cart as you’d like and check out. Upon payment, Carrie will contact you for your logo and link info so we can say “thanks” here on the website and on our social channels.
We’ll process the scholarships and award them through the days leading up to the event. As stated, the LocalU/SterlingSky team will match all scholarship sponsorships 1:1!
If you have any questions, don’t hesitate to reach out to Carrie at firstname.lastname@example.org.
87 Elm St
Toronto, ON M5G 0A8
Network With Us!
While we wont be hosting an in-person networking event with this conference – we encourage everyone to head on over the the Local Search Forums to meet other local search professionals and business owners – ask questions and get to know one another!