Ready to Elevate Your Local SEO Knowledge?
A full-day workshop for Internet Marketing Professionals
The top experts in Local Search under one roof with one goal… sharing everything.
Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or are trying to find the hottest opportunities at the leading edge of Local SEO & Marketing, you won’t want to miss this LocalU Advanced Training in Denver. You’ll hear industry-leading ideas, and all new content, and you will definitely walk away with a HUGE to-do list.
These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local SEO. Join LocalU Faculty members such as Greg Gifford, Joy Hawkins, Aaron Weiche, Noah Learner, Lily Ray, and more for a great day full of action items, strategies, and tactics sure to move the needle.
LocalU Advanced: Denver will take place on Thursday, July 28th, 2022 from 8:00 am – 5:00 pm at The Curtis Hotel in Downtown Denver, CO.
Continental Breakfast, Coffee, and lunch are included.
Please note: In advance of the event, all attendees, participants, speakers, exhibitors, and faculty members should review the LocalU Advanced Community Code of Conduct.
Thursday July 28, 8:30am - 5:30pm
Coffee & Breakfast
Marco Polo Ballroom, The Curtis Hotel
Coffee, some simple breakfast items & conversation
Intro & Housekeeping
Chris Ratchford, Emcee
The Truth About How Reviews Impact Ranking on Google
Joy Hawkins, Sterling Sky, Inc
In this session Joy will be diving into tons of different tests involving Google reviews that were conducted over the last year at Sterling Sky. Do reviews actually impact where you rank on Google? How does Google determine what reviews to highlight? Does shoving keywords into reviews help you rank higher? The results of some of these tests shocked us and will likely shock you too.
Common Sense Ranking Factors - Supported By Texting
Aaron Weiche, Leadferno
The number one thing people do on their phones is text messaging, but most businesses aren’t leveraging this channel. With over 74% of consumers wanting to text with businesses, the demand is clear and the opportunity is big.
This session will cover the advantages and benefits of business text messaging. Texting can strategically impact not just the business, but search engine visibility and conversion too. Learn how to implement texting to improve your rankings, your leads and your results.
Google Discover for Local Businesses
Lily Ray, Amsive Digital
What is Google Discover and does it matter for local businesses? Learn how businesses can crack the code and get traffic and visibility from Google Discover.
Panel - The Real Future of Fake Reviews
Joy Hawkins, Sterling Sky & Google PE
Curtis Boyd, The Transparency Co
Elizabeth Rule, Sterling Sky & Google PE
Here...Not There! How To Choose The Next Location For Your Business Using Local SEO
Andy Simpson, Digital Law Marketing
The address you use for your business location is now more important than ever, especially after the recent Vicinity Update. Business owners and local SEOs will be shown how to use actionable techniques to ensure that their businesses open in the best location, not just for customers but for the Google local search results.
Content Consolidation for Local Search - Battling the Content Cannibal Animal
Carrie Hill, Sterling Sky, Inc.
Occasionally the content creation gets put into hyperdrive for a website - the end result can be a lot of pages that just don't perform, or compete with pages that you already had on the site. How do you identify this cannibalistic content and consolidate it into useful, high-performing pages? Let's talk about the steps to find, combine, & profit from a content consolidation project
Real business 💩 with Google Data Studio
Noah Learner, Two Octobers
Join Noah on a fun-filled journey to solve real Business Questions with a Google Data Studio that we’ll build together!
He’ll demo an analysis framework and a number of the cutting-edge techniques you can put in place today that will completely change how you work through confusing data problems to grow ROI.
The Scary Truth About GBP - What businesses really do
Greg Gifford, Search Lab
We've heard it a thousand times before: Your Google Business Profile is your new home page… But do businesses really optimize their profiles - or even completely fill them out? In this session, you'll find out what businesses really do with their Google Business Profiles (besides complain about the worst rebrand ever). Greg has pulled data points from hundreds of GBPs for car dealers, attorneys, and cannabis dispensaries and crunched all the numbers. You'll see what's good - and what's bad - so you can take the findings and rock better GBP first impressions.
Wednesday July 27
Pre Event Networking
The Corner Office (inside The Curtis Hotel)
Local U brings together some of the top minds in local search – sharing content specifically curated for this event, and this audience!
Digital Law Marketing
Network With Us!
There will be a welcome/networking event the night before LocalU Advanced, on Wednesday, July 27, 2022 from about 6-8 PM.
We will have this event at The Corner Office, which is located inside The Curtis Hotel. We will be in the ‘CEO Room’.
Appetizers and an open bar with alcoholic and non-alcoholic beverages will be available.
We look forward to seeing you there!
Interested in sponsoring LocalU Advanced in Denver? Reach out to Lida or Carrie at email@example.com
Some sponsor levels will include a table area for a “booth” and/or a 5-minute presentation to all attendees! Contact us for more information.