July 28, 2022
9:00am – 4:30pm

The Curtis Hotel Downtown
1405 Curtis Street
Denver, CO 80202

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LocalU Denver 2022Ready to Elevate Your Local SEO Knowledge?

A full-day workshop for Internet Marketing Professionals


The top experts in Local Search under one roof with one goal… sharing everything.


Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or are trying to find the hottest opportunities at the leading edge of Local SEO & Marketing, you won’t want to miss this LocalU Advanced Training in Denver.  You’ll hear industry-leading ideas, and all new content, and you will definitely walk away with a HUGE to-do list.


These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local SEO. Join LocalU Faculty members such as Greg Gifford, Joy Hawkins, Aaron Weiche, Noah Learner, Lily Ray, and more for a great day full of action items, strategies, and tactics sure to move the needle.


LocalU Advanced: Denver will take place on Thursday, July 28th, 2022 from 8:00 am – 5:00 pm at The Curtis Hotel in Downtown Denver, CO.


Continental Breakfast, Coffee, and lunch are included.


Please note: In advance of the event, all attendees, participants, speakers, exhibitors, and faculty members should review the LocalU Advanced Community Code of Conduct.


Thursday July 28, 8:30am - 5:30pm

8:00 AM - 8:30 AM
Coffee & Breakfast

Marco Polo Ballroom, The Curtis Hotel

Coffee, some simple breakfast items & conversation

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8:30 AM - 8:45 AM
Intro & Housekeeping

Chris Ratchford, Emcee

8:45 AM - 9:30 AM
The Truth About How Reviews Impact Ranking on Google

Joy Hawkins, Sterling Sky, Inc

In this session Joy will be diving into tons of different tests involving Google reviews that were conducted over the last year at Sterling Sky. Do reviews actually impact where you rank on Google? How does Google determine what reviews to highlight? Does shoving keywords into reviews help you rank higher? The results of some of these tests shocked us and will likely shock you too.

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9:30 AM - 10:15 AM
Common Sense Ranking Factors - Supported By Texting

Aaron Weiche, Leadferno

The number one thing people do on their phones is text messaging, but most businesses aren’t leveraging this channel. With over 74% of consumers wanting to text with businesses, the demand is clear and the opportunity is big.

This session will cover the advantages and benefits of business text messaging. Texting can strategically impact not just the business, but search engine visibility and conversion too. Learn how to implement texting to improve your rankings, your leads and your results.

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10:15 AM - 10:30 AM
10:30 AM - 11:15 AM
Google Discover for Local Businesses

Lily Ray, Amsive Digital

What is Google Discover and does it matter for local businesses? Learn how businesses can crack the code and get traffic and visibility from Google Discover.

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11:15 AM - 12 PM
Panel - The Real Future of Fake Reviews

Joy Hawkins, Sterling Sky & Google PE
Curtis Boyd, The Transparency Co
Elizabeth Rule, Sterling Sky & Google PE

12:00 PM - 1:00 PM
1:00 PM - 1:45 PM
Here...Not There! How To Choose The Next Location For Your Business Using Local SEO

Andy Simpson, Digital Law Marketing

The address you use for your business location is now more important than ever, especially after the recent Vicinity Update. Business owners and local SEOs will be shown how to use actionable techniques to ensure that their businesses open in the best location, not just for customers but for the Google local search results.

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1:45 PM - 2:30 PM
Content Consolidation for Local Search - Battling the Content Cannibal Animal

Carrie Hill, Sterling Sky, Inc.

Occasionally the content creation gets put into hyperdrive for a website - the end result can be a lot of pages that just don't perform, or compete with pages that you already had on the site. How do you identify this cannibalistic content and consolidate it into useful, high-performing pages? Let's talk about the steps to find, combine, & profit from a content consolidation project

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2:30 PM - 3:00 PM
3:00 PM - 3:45 PM
Real business 💩 with Google Data Studio

Noah Learner, Two Octobers

Join Noah on a fun-filled journey to solve real Business Questions with a Google Data Studio that we’ll build together!

He’ll demo an analysis framework and a number of the cutting-edge techniques you can put in place today that will completely change how you work through confusing data problems to grow ROI.

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3:45 PM - 4:30 PM
The Scary Truth About GBP - What businesses really do

Greg Gifford, Search Lab

We've heard it a thousand times before: Your Google Business Profile is your new home page… But do businesses really optimize their profiles - or even completely fill them out? In this session, you'll find out what businesses really do with their Google Business Profiles (besides complain about the worst rebrand ever). Greg has pulled data points from hundreds of GBPs for car dealers, attorneys, and cannabis dispensaries and crunched all the numbers. You'll see what's good - and what's bad - so you can take the findings and rock better GBP first impressions.

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4:30 PM 5:00 PM
Final Q&A

Wednesday July 27

6 - 8 pm
Pre Event Networking

The Corner Office (inside The Curtis Hotel)

Our Speakers

Local U brings together some of the top minds in local search – sharing content specifically curated for this event, and this audience!

Noah Learner

Two Octobers

" "

Carrie Hill

Sterling Sky

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Lily Ray

Amsive Digital

" "

Joy Hawkins

Sterling Sky

" "

Aaron Weiche


" "

Chris Ratchford

Sterling Sky


Greg Gifford

Search Lab

" "

Andy Simpson

Digital Law Marketing

" "

Here’s what LocalU
attendees have to say:

We’re bringing in some of the leading online marketing experts.

Order Tickets

Order Tickets Limited Capacity. Register Today!

8 Speakers

Limited To Just 100 Tickets!!

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Refunds, for any reason, can only be made up to two weeks prior to the event.

Event Location

Location The Curtis Hotel, Marco Polo Ballroom
1405 Curtis Street, Denver, CO 80202

Conference Hotel

For convenience, you may want to stay at The Curtis Hotel. Rooms and space are limited, so book right away!


The Curtis Hotel
1405 Curtis Street
Denver, CO 80202

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Nearby Hotels:

Discover Denver

While you’re in town for LocalU, take some time to explore the colors, flavors and lifestyle of this thriving metropolis.

Check out this Downtown Denver Guide to learn more!

Network With Us!

There will be a welcome/networking event the night before LocalU Advanced, on Wednesday, July 27, 2022 from about 6-8 PM.


We will have this event at The Corner Office, which is located inside The Curtis Hotel.  We will be in the ‘CEO Room’.

Appetizers and an open bar with alcoholic and non-alcoholic beverages will be available.

We look forward to seeing you there!


Photos from Previous LocalU Events
LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.

Image via Anthony Johnson Photography

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LocalU conference

Our Sponsors

Interested in sponsoring LocalU Advanced in Denver? Reach out to Lida or Carrie at online@localu.org

Some sponsor levels will include a table area for a “booth” and/or a 5-minute presentation to all attendees! Contact us for more information.

Silver Sponsor

Marketing Sponsor

Lanyard Sponsor


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