Coffee, some simple breakfast items & conversation

In this session Joy will be diving into tons of different tests involving Google reviews that were conducted over the last year at Sterling Sky. Do reviews actually impact where you rank on Google? How does Google determine what reviews to highlight? Does shoving keywords into reviews help you rank higher? The results of some of these tests shocked us and will likely shock you too.

The number one thing people do on their phones is text messaging, but most businesses aren’t leveraging this channel. With over 74% of consumers wanting to text with businesses, the demand is clear and the opportunity is big.

This session will cover the advantages and benefits of business text messaging. Texting can strategically impact not just the business, but search engine visibility and conversion too. Learn how to implement texting to improve your rankings, your leads and your results.

What is Google Discover and does it matter for local businesses? Learn how businesses can crack the code and get traffic and visibility from Google Discover.

The address you use for your business location is now more important than ever, especially after the recent Vicinity Update. Business owners and local SEOs will be shown how to use actionable techniques to ensure that their businesses open in the best location, not just for customers but for the Google local search results.

Occasionally the content creation gets put into hyperdrive for a website - the end result can be a lot of pages that just don't perform, or compete with pages that you already had on the site. How do you identify this cannibalistic content and consolidate it into useful, high-performing pages? Let's talk about the steps to find, combine, & profit from a content consolidation project

Join Noah on a fun-filled journey to solve real Business Questions with a Google Data Studio that we’ll build together!

He’ll demo an analysis framework and a number of the cutting-edge techniques you can put in place today that will completely change how you work through confusing data problems to grow ROI.

We've heard it a thousand times before: Your Google Business Profile is your new home page… But do businesses really optimize their profiles - or even completely fill them out? In this session, you'll find out what businesses really do with their Google Business Profiles (besides complain about the worst rebrand ever). Greg has pulled data points from hundreds of GBPs for car dealers, attorneys, and cannabis dispensaries and crunched all the numbers. You'll see what's good - and what's bad - so you can take the findings and rock better GBP first impressions.